mba 1st sem bu managerial communication

1. SUBMITTED TO :- Mr. THAMMAIAH
SUBMITTED BY :- NIDHIN.P.J
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3. An organization has to design the direction of
communication flow to ensure uniformity in
dissemination of information and to establish
accountability . This direction is designed to
channelize the flow of communication either
from top to bottom ,bottom to top or on same
hierarchical levels .This flow is called the
direction of communication
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4. The downward communication flows down
from top level to bottom of the organizational
hierarchy and carries message from higher
authority to lower and down below. ( eg:
Managing Director to manager)
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5. DOWNWARD COMMUNICATION
Managing Director
Production Manager Personnel Manager
Accountant Casher Time
Assistant Supervisor
keeper
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6. Managing
director
Divisional downward
managers
Departmental
heads
Middle level executives
Lower level executives
Operative employees
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7.  Helps to explain to the subordinate the organizational
plans,policies,programs etc..
 Helps to convey to the subordinate the expectation of management from
them
Act as a means to control the activities of the subordinates with active
feedback
Provides motivation to the subordinates to the workers to excel their
performance
Disadvantages
Distortion of message
Delays in transmission
Overload or unload message
Loss of information 7

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9. UPWARD COMMUNICATION:-
Managing Director
Finance Manager Sales Manager
Account.. Casher Assi: ma Quanti c Supervis
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10. Managing
upward director
Divisional
managers
Departmental
heads
Middle level executives
Lower level executives
Operative employees
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11. Create insight into behavioral problems
Create confidence and trust
Enhance learning and excellence
Disadvantages
Concealments
Delays and distortion
By passing
Poor listening
Hesitation of employees
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12. Lateral or Horizontal communication refers to
the flow of information and idea between person
at the same hierarchical level either of the same
or other department or division.
Finance Manager Marketing Manager
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13.  It helps in coordinating the activities of different at same
level
Mutual trust and understandings
Solves interdepartmental problems
Cooperation
Disadvantages
specialization
Physical barriers
Lack of motivation 13

14. This includes the horizontal flow of information
as also that among persons at different levels who
have no direct reporting relationships .this kind of
communication is used to speed information flow
to improve understanding, and to coordinates
efforts for the achievements of organizational
objectives .
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15. CROSSWISE OR DIAGONAL COMMUNICATION
Managing Director
Production Manager Personnel Manager
Accountant Casher Time
Assistant Supervisor
keeper
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16.  promotes coordination
Boosts morals
Expedites procedures
Builds trust and cooperation
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