Interns Blog Analysis (John Wilpers)

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John Wilpers

Emerson interns evaluate global blogs

News & Politik

BLOG ANALYSIS The Good, the Not-So-Good and the Outstanding World’s Best Blogs Internship,Emerson College & John Wilpers Media Consulting, Oct. 2008

THE SIMPLE STUFF ,[object Object],[object Object],[object Object],[object Object],Attention to detail is extremely important to convey a professional impression

EXAMPLES OF WHAT NOT TO DO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE BLOG’S FOCUS: Be objective or analytical; simple; straightforward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE BLOG’S FOCUS: But detailed analyses can be good, too ,[object Object],[object Object],[object Object]

THE BLOG’S FOCUS: The blogger’s own words are revealing ,[object Object],[object Object]

THE BLOGGER’S BIO: Your words or blogger’s (not congratulatory); tight, some analysis is OK; vague is not cool ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE BLOGGER’S BIO: Detail and color add interest, authority ,[object Object],[object Object],[object Object]

WRITING SAMPLES: Make’em powerful ,[object Object],[object Object],[object Object]

WRITING SAMPLES: Make’em sing ,[object Object],[object Object]

WRITING SAMPLES: Anecdotes work ,[object Object],[object Object]

WRITING SAMPLES: Confusion fails ,[object Object]

ANALYSIS: BLOG STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYZING STRENGTHS: Back up your opinion with examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS: BLOG WEAKNESSES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYZING WEAKNESSES: Examples make point; be tough; be specific ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS STYLE: Can be tight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS STYLE: Can be detailed if…. ,[object Object],[object Object],[object Object]

ANALYSIS STYLE: Personal perspective ,[object Object],[object Object],[object Object]

ANALYSIS STYLE: Can be personal ,[object Object]

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