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John Whalen

Design Technologie

Top 8 Critical Usability Tips ,[object Object],[object Object],[object Object],[object Object]

Tip 1: Navigation – KISS – Harder than you think…

Tip 1: Navigation – KISS – Harder than you think… Trying to describe 10 steps… … but page has 42 links … 29 related to task at hand … 13 leaving page. Where do I start?? Notice the numbering: 4,5,6,7,8… 4,5,6,7,8…4???

Distinguish primary and secondary navigation

Informal Test – Where should you click first? 30% Correct e.mag design 100% Correct

Tip 2: Navigation – Less is More 2 sets of tabs… Clickable buttons for navigation… Clickable buttons for actions… Clickable objects for navigation… Large distance between question and “Next” button Large distance between help and question

Tip 2: Navigation – Less is More Next Previous

Informal Test – Which would you prefer? Next Previous 8% e.mag design 92%

Tip 3: Content – Provide visual clues that direct eyes.

A B 15 Seconds After 15 seconds, users “below the fold”

Tip 4: Content – Create scan-able content ✓

Tip 5: Interaction – Make the next step “duh” obvious

Informal Test – Where should you click next? 6% Correct Amazon 91% Correct

What makes it obvious? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do you prefer Search + Refine? No 15% Yes 85%

Tip 7: Persuasion – Invoke reciprocity, social validation, and similarity ,[object Object],[object Object],[object Object]

Tip 7: Persuasion – Invoke reciprocity, social validation, and similarity ,[object Object],[object Object]

Tip 8: Persuasion – Find the right social networks and provide thought leadership Source: Forrester.com

Tip 8: Persuasion – Find the right social networks and provide thought leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]

8 Critical Usability Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],… or talk to us!

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