A presentation I gave at Minneanalytics in September, where I examined the value of infographics in your content marketing strategy. Infographics are all over the web, but are they worth it? This session looked at case studies of infographics and data visualization and included a discussion of their role in your marketing strategies.

17. 800% increase from
2010 to 2012

28. people remember 80% of what
they see vs 20% of what they
read (10% of what they hear)

29. posts with
visualizations get
94%
more visits

30. people are
44%
more likely to interact
with brands that post
pictures

31. publishers who use
infographics grow
12%
more than those
who don’t

32. Photos are liked 200%
more than text

33. Videos are shared 1200%
more than text and
links combined

34. Benefits of Visual Content
1. Increases Brand Awareness
2. Increases Engagement
3. Lead Generation
4. SEO Benefits

36. SEO Value of an Infographic
• 12th spot on Google gets 0.8% of clicks
• 8th spot on Google gets 3.1% of clicks
• Keyword goal gets estimate of 165,000 searches in the US
• This IG increases traffic on keyword from 1,320/mo to 5,115/mo

37. 37

38. Over 15,000 page views
Over 3,500 shares
Featured on Lifehacker, Guy
Kawasaki, & Design Taxi

39. 39

40. Over 5,000 uniques
Over 1,700 shares
Featured Food Network,
Lifehacker, & Urbanspoon

42. Over 2,000 page views
Over 1,500 shares
Average time on site - 3:56

53. www.udemy.com/infographics

55. 55