1. Collis Johnson
Johnson’s Sports Medicine
November 16, 2011
6th Period
Mrs. Davis
MARKET RESEARCH ANALYSIS

2. Table of Contents
 Purpose
 Questions
 Graph #1
 Graph #2
 Graph #3
 Graph #4
 Graph #5
 Graph #6
 Graph #7
 Graph #8
 Graph #9

3. Purpose
 The purpose of this analysis is to help me
understand my customers wants and needs.
In my survey its ask questions about my
potential customers interest in sports, how
many injuries they incur in one year, and how
much a potential customer would be willing
to pay for these services, etc. With my
analysis I plan understand what my potential
customers want from my practice.

4. Questions
 Do you or anyone you know play sports?
 How many sports injuries do you or they acquire in one
year? i.e.. Siblings, friends
 What kind of injuries are they?
 What kind of sports do you or they play? i.e.. Siblings,
friends.
 How do you treat your injuries?
 How often do you play sports weekly?
 Do you prefer to see a doctor for treatment of injuries?
 Are you willing to travel far to see a doctor for treatment?
i.e.. Cast, braces, splints, etc.
 How much are you willing to pay for treatment? i.e.. Cast,
braces, splints, etc.

5. Graph 1
Highest Result: 94% of the
people who took this survey Do you or anyone you know play sports?
either plays a sport or knows
Yes No
someone that plays a sport
Lowest Result: 6% of the
people who took this survey
either don’t play a sport or 6%
knows someone who doesn’t
play a sport.
The advantage of my highest
result: none
The advantage of my lowest
result: none
This will benefit my business :
none
This graph shows that a
majority of people play sports
or knows someone that does.
I will meet my customers
needs by offering discounts if 94%
people refer someone they
know who has suffered a
sports injury to me.

6. Graph 2
Highest Result: 1 injury a year
How many sports injuries do you or they
Lowest Result: 3+ injuries a
year acquire in one year? i.e.. siblings, friends
The advantage of my highest 0 1 2 3+
result: none
The disadvantage of my
lowest result: none
This information will benefit 14%
my business because I know a
majority of people who play 31%
sports will suffer from an injury
that will need medical
attention
The graph shows that an okay 22%
amount of people suffer from
a sports related injury.
I will meet my customers
needs by being able to treat
my patients injuries regardless
of the amount they incur.
33%

7. Graph 3
Highest Result: Legs
What Kind of injuries are they?
Lowest Result:
Trunk/abdominal and neck Neck Arms Hands Trunk/Abdominal Back Legs Feet
The advantage of my highest
result is that I can specialize in
the treatment of leg injuries. 3%
The disadvantage of my
20%
lowest result:
20%
None
This information will benefit
my business because I know
what to specialize in sports
medicine.
This graph shows that a
majority of the injuries my 15%
potential patients endure
occur on the limbs. 31%
I will meet my customers
3%
needs by being able to treat all
injuries incurred through 8%
sports related incidents.

8. Graph 4
Highest Result: Basketball
What kind of sports do you or they play?
Lowest Result: Other
The advantage of my highest
i.e.. Siblings, Friends.
result is that I know some my Basketball Football Soccer Volleyball Wrestling Cheerleading Other
patients injuries are going to
be basketball related injuries.
The disadvantage of my
lowest result is that I have to 13%
learn about common injuries
of a sport that is not listed 26%
above.
This information will benefit 12%
my business because I can
learn about the common
injuries of the above listed 4%
sports.
This graph shows that a 7%
majority of my potential
patients play popular sports. 22%
I will meet my customers 16%
needs by being having the
knowledge of common injuries
in most sports.

9. Graph 5
Highest Result: 32% of people treat
their injuries using ice. How do you treat your injuries?
Lowest result: 6% of people treat their
injuries by ignoring the injury. Ice Rest Wrap the injured area Ignore the injury See a doctor
The advantage of my highest result is
that I know some my patients
acknowledge their injury and are
willing to do something to self-treat
themselves.
The disadvantage of my lowest result is 20%
that people will not acknowledge their
injury and will continue to participate in 32%
activities which may aggravate the
injured area more.
This information will benefit my
business because I know that 94% of 6%
my potential patients will try to self-
treat themselves until they can see a
doctor.
This graph shows that a majority of my
potential customers will self-treat
themselves.
20%
I will meet my customers needs by
being available so that my patients will
not to self-treat themselves for more 22%
than one day.

10. Graph 6
Highest Result: Played sports at
least 3 times a week How often do you play sports weekly?
Lowest Result: Played sports 0 0 1 2 3 4 5+
times a week.
The advantage of my highest
result is that some of my patients
injuries will be most likely sports
related. 16%
21%
The disadvantage of my lowest
result is that some of my patients
injuries will not be sports related
which may make treatment
difficult.
This information will benefit my 16%
business because I will know that 9%
a majority of the injuries my
patients have are sports related.
This graph shows the 91% of my
potential patients play some type
of sport at least once a week.
15%
I will meet my customers needs 23%
by focusing on sports medicine
so that I will be better equipped
to treat their injuries.

11. Graph 7
Highest Result: Yes
Lowest Result: No
Do you prefer to see a doctor for treatment
The advantage of my highest of injuries?
result is that people with injuries Yes No
will come to a doctor for medical
advice/treatment.
The disadvantage of my lowest
result is that people will not
come to a doctor for their
injuries.
This information will benefit my 30%
business because I know that my
patients want to come to me to
get medical advice/treatment.
This graph shows that people
want to see a doctor for
treatment of injuries instead of
treating themselves.
I will meet my customers’ need 70%
by having business hours that will
fit around the customer’s
schedule so that they can see me
for medical advice/treatment of
injuries.

12. Graph 8
Highest Result: Yes
Lowest Result: No
Are you willing to travel far to see a doctor
The advantage of my highest for treatment? i.e..
result is that I don’t have to be cast, braces, splints, etc.
close to a majority of my clients
as they are willing to drive a far Yes No
distance to be treated.
The disadvantage of my lowest
result is that some of my
potential clients that live far from
my practice are not willing to
drive to my practice.
This information will benefit my 32%
business because I know I can put
my practice in a location away
from the metro area.
This graph shows that my
location will not affect the
amount of patients I have.
68%
I will meet my customers’ needs
by setting up my practice in a
central location so that not all of
my patients have to travel far.

13. Graph 9
Highest Result: the highest
result was $200. How much are you willing to pay for
Lowest Result: the lowest treatment? i.e. cast, braces, splints, etc.
result was $600
0 200 400 600 800+
The advantage of the highest
result is that people are willing
to pay to get treated for their
injuries
14%
The disadvantage of the 19%
lowest result is that people are
not willing to pay a lot to get
treated for their injuries. 9%
This information will benefit
my business when I charge my
patients for my services
rendered.
14%
This graph shows that most
patients who I treat are willing
to make some sort of payment
for my services. 44%
I will meet my customer’s
needs by providing quality
service but at a lower price.

14. Conclusion
 In conclusion, my potential want a doctor
that is knowledgeable in their
profession, who is flexible with office hours
and can provide quality care at reasonable
prices.