Background Notes:And you can see from this chart that the industry and the world has voted; you can see the percentage of shipments and revenue as of 2010. It’s dwarfing all other architectures.Revenue share for 2011: 66%Unit share for 2011: 96%
Background Notes:As you can see we’ve crossed the chasm here, to quote Jeffrey Moore in 2009. And you can see that proliferation and the amount of applications and workloads that are going in virtualized environments dwarfs physical environments, and that trend is predicted to continue.
“Consider this: Over the next decade, the number of servers (virtual and physical) worldwide will grow by a factor of 10, the amount of information managed by enterprise datacenters will grow by a factor of 50, and the number of files the datacenter will have to deal with will grow by a factor of 75, at least.” — IDC, "2011 Digital Universe Study,” June, 2011.http://www.emc.com/collateral/analyst-reports/idc-extracting-value-from-chaos-ar.pdf
As the Cloud Operations model evolves towards the Software-Defined Data Center, we see greater levels of abstraction of the underlying infrastructure hardware, with greater levels of intelligence moving up the stack. Infrastructure resources are now virtualized and accessed via open RESTful APIs. EMC and VMware have been enabling this type of functionality through VMware APIs (VASA, VAAI, VADP) for the past couple years, allowing greater visibility between Server/VM and Storage. This abstracted, API-driven models will continue to evolve for Networks, Security and other management elements.
As the Cloud Operations model evolves towards the Software-Defined Data Center, we see greater levels of abstraction of the underlying infrastructure hardware, with greater levels of intelligence moving up the stack. Infrastructure resources are now virtualized and accessed via open RESTful APIs. EMC and VMware have been enabling this type of functionality through VMware APIs (VASA, VAAI, VADP) for the past couple years, allowing greater visibility between Server/VM and Storage. This abstracted, API-driven models will continue to evolve for Networks, Security and other management elements.
Study BackgrounderWikibon analyzed 12 different arraysStudy was based on a weighted average total of features across different integration areas – data protection, performance, management, network support, security and other. The results were normalized to 100This was integration with vsphere 5ResultsEMC Products Were Ranked Best In All 3 CategoriesAbout half respondents picked EMC as #1 choice for storage – This is 3X the nearest competitor and more than all the rest combined (48% choose EMC, 16% NetApp and the rest was 36%)
The current debate of the cloud era is: Which cloud model will win? Private cloud or public cloud?
Ultimately, the world will have both. EMC believes that there will be hundreds of thousands of private clouds, and thousands of big, new companies to stand up public clouds. In this slideare listed some of the companies EMC has partnered with that are Trusted Service Providers. Through EMC, customers have access to partners they trust - and the benefits of private and public clouds. In this era, customers wield the power of “and” as opposed to “or.”
In addition to the 78% of customers looking to pursue a private cloud by 2014— according to IDC, 77% have already been using Public Cloud Services in 2011. By leveraging both, customers can drive the most cost and agility benefits.
“In a poll taken at Gartner's December 2011 Data Center Conference, 155 attendees answered the question ‘What is your main driver in moving to private clouds?’ (Note that most of those polled have yet to deploy a private cloud service.) Fifty-nine percent said agility/speed was their main driver…”— Gartner, “Private Cloud Computing: Target Services That Need Agility,” February 28, 2012.
We also believe that the world will consist of hybrid clouds. You’ll have some cloud services you own and provide yourself and you’ll get some services from a trusted service provider. We are helping some of the most innovative and largest companies in the world to provide public cloud services based on EMC and VMware technology, the same technology we will provide to help you build a private cloud.
Before we dive into the specific VSPEX solutions we are launching today – I would like to take a few mins and describe what a VSPEX solution is … As the title suggests – VSPEX is a EMC “proven” Data Center reference design for shared virtual infrastructure . There are two key points that I would like to stress here – We are backing the VSPEX solution with our EMC “Proven” brand that has stood as well over the past 5+ years in large enterprise. We are bringing the same rigorous engineering discipline and methodology into the channel with VSPEX solutions. It’s a reference design that guarantees interoperability & integration across – your choice of Server Compute x Networking and Hypervisor on an EMC storage portfolio
This slide shows the breadth of our VSPEX offering - I am very excited to announce that 6 leading lights in our Industry have joined hands with us in launching this brand today - Each is bringing a unique value to VSPEX solutions Intel : All VSPEX referenceEMC storage designs will be based and optimized in deep partnership with Intel on x86 architecture . I personally spent 27 years there ..so I am a believer MSFT : We are an active partner in MSFTs Hyper-V FT private Cloud GTM effort and we will be bringing the goodness of our joint solutions into VSPEX as well Citrix: We are launching 3 different XDT 5.6 based configurations for VDI today scaling from 250- 2000 users with a boot storm of < xx minsCisco : has been one of our foundational partners for this launch as they have pulled all stops to collaborate with EMC on creating CVDs against our VSPEX reference architectures as we commit to do the same and flow thru our respective channelsVMWare ; Clearly a key partner and leader both on DC virtualization and End user computing and the next slide will speak the specific configurations we are launching todayIn addition the VSpex Solutions will integrate the entire EMC Product portfolio over time – starting with our core storage platforms – VNX, VNXe and Data Protections systems but extending across Isilon and RSA and GP technologies over the next 18 months.
Simplifying Consumption: IT Must Act/Operate Like a Service ProviderAs we said before, the favorable attributes of Public Cloud providers are that their services are simple, low-cost, flexible and self-service.Similarly, IT needs to adopt these customer-centric approaches.IT needs to provide their customers with financial transparency into the costs/prices of services from a pay-per-use perspectiveThey need to support a “bring-your-own-device” philosophy to supporting any/all devices that the internal customers wish to use (within parameters such as the ability to secure the device)They need to offer the internal customer a catalog of services that meet their current (and potentially future) needs. Coupled with financial transparency, this catalog provides the internal customer with all the data they need to make an informed decision on what services to use.The following slides elaborate on each of these requirements.Users pick SLAsIT picks architecture, provide or source outside / deployment model
Consumerized IT Simplifies Fulfilling Demand, AccessAnother core tenet of transforming Consumption Models in an ITaaS environment is supporting the trend toward “Consumerization” of IT.That is, adopting a more open model so that IT more closely supports the needs of the internal consumers:Support any device preferred by the internal customers (within the confines of security and governance)Simple-to-use self-service portals, where users can buy/provision services on-demandClear rate sheets – essentially pricing and SLA guides, from which users can make purchasing decisions. These sheets might even include competitive differentiators, and even contrast “competitive” pricing from external sources“Brokered” external services – or, the ability to transparently provide any service the internal customer needs, regardless of whether it’s provided internally by IT, or externally from a provider/partner.
In Phase 3, you need to standardize and automate your infrastructure, but there are some additional things that make it possible to run IT as a business and they aren’t technology.Technology skills must evolve to enable new roles like cloud architects and admins. These are broad in a wide set of technologies and architectures that make it possible to plan across technology domains (compute, network, storage). There is also a need to do market analysis of public cloud services, design service requirements and market those services internally. These are all skills traditionally thought of as product management and marketing, not project management and marketing.The processes have to change from working in silos like storage, networking and compute that operate and plan independently to horizontal teams that plan capacity, design standards and operate the infrastructure across traditional silos. There also needs to be much tighter alignment with the business to understand the strategic direction.Finally, all of these new skills, roles an processes must result in a service catalog that allows application developers obtain infrastructure for their apps in seconds, through a self-service portal. It’s not about naming your server model and storage array, it’s about selecting a service level that will meet the needs of your application and having all the provisioning done automatically, instantly.
Virtualization has ushered in a necessary and wonderfully beneficial era of transformation for datacenter technologies. It enables massive consolidation, green computing, as well as the recuperation of millions of dollars of investment for IT organizations everywhere. Simultaneously, new development frameworks and platforms have come to fruition that allow entirely new methodologies of building and deploying applications. And while virtualization helps drag applications built on older, less agile frameworks into a cloud-like environment, it has become clear that this is, ultimately, a stop-gap measure. Modern applications are being written to take advantage of these newer frameworks and platforms, obviating the need for legacy, monolithic application constructs. Some applications will take years to be redeveloped into these modern frameworks – these will most likely continue to leverage virtualization to gain some of the properties of the private cloud. Other applications will embrace the newer platforms and frameworks sooner.
Second, is a set of technical themes that are driving this disruption. First: the way that applications are being built is completely different: rather than being written at a very low level, they are increasingly written with Frameworks. This is essentially a higher level paradigm, one that focuses on simplicity and component reuse. In the Java world, more than 50% of ALL the java applications running today are written with Spring. But it is not limited to Java: emerging languages are all based on framework – Rails for Ruby, Node.js for Java Script, Grails, etcSecond, the types of applications being written today are very different than they were 5-7 years ago. As we look out at our customers’ application portfolios, the majority of applications are driven by initiatives around mobile, SaaS and social. The development process for these kinds of apps is also very different: rather than being 9 month dev cycles, they tend to have rapid iterations allowed by this new paradigm: they are developed, tweaked, deployed, tweaked, deployed, etc. This has implications for the kinds of technologies being used.Third: data. This is a wholesale change. These mobile, SaaS and social apps put pressures on the database-only approach to data management, and many instances are themselves the cause of the massive spike in data volumes. Concepts like low latency / elasticity, multi-cloud are critical to this new generation of apps. And above all, the sheer quantify of data that they are dealing with is a real challenge.Finally, whether app teams like it or not, many organizations have a virtual-first policy for new applications. While we have certainly proven that any app can be virtualized, if you know your app will be running on virtual infra there are opportunities to architect it to leverage this powerful construct.Together, these trends are driving a real transition in the technologies being used to build, run and manage applications.
Data just doesn't take on mass, however. It also takes on value. More and more business models are being based around data, such as Google, Facebook, and Twitter. Vertical and business critical applications like CarePort, NYSE Euronext, and ComScore are also being based around data. There is incredible value in the scale of these applications.
The new applications are not only built around delivering new services for the business, but they are built around the ability to integrate Big Data Analytics to learn about behaviors (telemetrics) or deliver new user-facing services (recommendations)Great Clips – mobile application that deliver “NoWaiting-as-a-Service”, delivering better customer experience and encouraging repeat business. The application uses Big Data to provide customized experience to each user.Uber Cab – Mobile application that allows users to find the closest cab at any given time. Behind the scenes, the application uses massive amounts of analytics to recommend locations to drivers when riders are most likely to need services. Mobile Apps + Big Data is disrupting a stagnant industry.GE Telemtrics – using onboard sensors to collect massive amounts of information to not only provide status data on machines to the customers, but also provide GE engineering data to make on-going improvements to the product.These are just a few well-known applications that are driving top-line changes for their business, by using Big Data analytics at the core of the application.
It gives us confidence that we are headed in the right direction. In the past it took EMC IT very long to process simple requests – provision servers We have gotten that process down to days and significantly reduced the time-to-provision application environments We’ve increased our percentage of IT spend on new applications and functionalities instead of just “keeping the lights on” – the more and more efficient we get, the more we can reinvest in the business and new capabilities The next challenge is making these resources “easy to consume”
It gives us confidence that we are headed in the right direction. In the past it took EMC IT very long to process simple requests – provision servers We have gotten that process down to days and significantly reduced the time-to-provision application environmentsWe’ve increased our percentage of IT spend on new applications and functionalities instead of just “keeping the lights on” – the more and more efficient we get, the more we can reinvest in the business and new capabilitiesThe next challenge is making these resources “easy to consume”
What you can expect EMC to do: Deliver distinctive products. Invest over 11% on organic R&D, building a very talented cadre of engineers. Use $2 billion a year to bring innovative, littler companies into the EMC family. Uphold the best quality and service in the industry, bar none. Continue to focus on the customer and customersuccess.
For more detail, please read the White Paper at: http://www.emc.com/collateral/hardware/white-papers/h8170-emc-it-on-ramp-cloud-wp.pdf
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