Dad Central Consulting capabilities. Contact jporcaro@momcentral.com for information.

1. Dad Central Consulting www.DadCentralConsulting.com Igniting Dad InfluencersCapabilities Highlights A division of Mom Central Consulting

3. Help companies develop meaningful conversations, connections, and communities with Dads

4. Reach Dads and engage them in powerful word-of-mouth Programs: Ambassador, viral marketing across SM platforms, geo-targeted events

6. Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands

7. Offices in US and CanadaDad Central Consulting

8. Traditional Sporting Events Automobiles Technology Videogames Household Maint Outdoor Products Financial Services Emerging Kids Sporting Goods Family Auto Tech for Family Online Gaming Appliances Groceries Family Activities Dads Emerging Household Purchases

9. Seven in 10 of the estimated 64 million fathers in the US say they are “hands-on” and want to keep their families first on their list of priorities 69% consider Father’s evolving to meet the needs of today’s world. More than two-thirds (70%) of married Dads in America consider themselves equal parenting partners with their wives. Purchasing though the Dad Lens As a result of being more involved in family matters than ever before, Dads now make purchasing decisions through a “Dad lens”, choosing products benefitting the family as a whole instead of more immediate, personal needs. Today’s More Involved Dads

11. Almost all dad bloggers use social media sites—with Facebook and Twitter being most popular—creating a ripple effect through online connections.

12. Dads read online consumer reviews before making even small purchasing decisions.

13. Dads rely on trusted networks for advice, and they act on that advice.

14. Dads seek out user-generated content on the Internet to make thoughtful and well-informed purchasing decisions based on their peers’ recommendations.

16. Engaging the Persuasion Power of Dads

18. Published authors

19. Sports fans

20. Technology enthusiasts

21. Car buffs

22. Finance and money gurus

23. Education professionals

25. Writing tone and style

26. Expertise

27. Brand-friendly

29. Dad Central Consulting (DCC) Offers Blogger Outreach Twitter Campaigns Ambassador and Test Drive Programs Geo-targeted events Mobile campaigns Sports, games, auto, and tech online marketing Social Media Strategy Consulting Dad Market Research

30. 1,175 Followers 10,000 Visitors 48,000 Visitors Featured Blogger Featured Blogger Featured Blogger Featured Dad Blog 617 Friends Featured Blogger One Dad Influencer In Action

31. Select DCC/MCC Clients Mom Central Consulting, the parent company of DCC, has worked with over 200 national brands on robust campaigns activating influential bloggers. DCC was created to continue the success of MCC and satisfy a growing vertical as many agencies and brands desire to engage in powerful relationships with influential Dads.

32. DAD CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 617.244.3002 www.DadCentralConsulting.com John Porcaro JPorcaro@momcentral.com Matt Moretti Mmoretti@momcentral.com Jill Notkin jnotkin@momcentral.com