The changing climate for online video advertising

1. Video on the Net CONFERENCE March 21, 2007 Video Disruption 3: The Next Generation By: John Pillsbury, Destiny Media Technologies, Inc.

4. Video on the Net CONFERENCE March 21, 2007 Video Disruption 3: The Next Generation By: John Pillsbury, Destiny Media Technologies, Inc.

5. http://www.youtube.com/watch?v=kNxgxF-7SfA “ LIVE THE FLAVOR” #1 SUPERBOWL AD

8. Video Disruption : First Generation 2000-2003 A New dimension is born, audio/video as websites come alive (not the Wright brothers, but yes lift off!) Real and Windows battle for who has the most players? Sell You Special Streaming Servers. BIG, and Power Technical dominance, and early adopter experiments.A Streaming Industry in born, and hundreds join the early Techies. Professional certification and standards Is it IT, Web Developers, Advertisers, or Intreractive Specialists. But, who has content? ,and how much is it worth? Buzzword : Convergence

9. Video Disruption : Second Generation 2003-2006 Big and better streaming server. Mass production. Quality and delivery measurable. Versions, 7, 8, 9, 10…. Marketers chase after new verticals, and revenue models. Some making money and building value for new customers, and advertisers coming online with ‘rich media’. Now getting simpler…User generated content, podcasts, and the community is building. No longer does it fly?, but how fast, at what cost, and who values the experience the most. Buzzword : Re-purpose

10. Video Disruption : The Next Generation 2007 - It is always about who can cross the chasm, form the beachhead and then lead the new media tribes. How do all the varied video cultures interact on open platforms…freedom, and creativity to flourish. Interaction take on new dimensions, from “click thru..to create, and share. Buzzword: monetize

11. Video Disruption: The paradigm for us all? It is not audio and video only …It’s new media communications Video is means to an end.. Better communicating, entertainment, advertising, training, building community. And the winners are: Creativity in content – make and delivery to everyone everywhere. Equalizers – make accessible and valuable to “common man” . Long tail …old is new again on the VideoontheNet. Buzzword: disintermediation (or, simply “get with it”)

12. Experience the Future of Rich Media Now with Clipstream ™

13. What is Clipstream ™ ? Clipstream ™ is a software solution for embedding audio and video directly into web pages and emails and online advertising. Made by Destiny Media Technologies. We are one of the leading developers of easy-to-use tools for distributing digital media through the Internet.

14. How has Clipstream ™ contributed to rich media market? Hundreds of online video and audio ads in the marketplace ”) Brands advertised using Clipstream ™

17. Video Disruption: One paradigm unlocking key Clipstream ™ Video - Just ‘click and play’. It’s your turn