A framework for thinking about minimum viable product. Product managers and startups wrestle with just how much needs to be built to address goals - this deck provides a way to consider goals and objectives of buildout, both for startups breaking new ground and those entering a crowded space. Companion to my blog post: http://johnpeltier.com/blog/2013/12/14/minimum-viable-product/ Video of presentation: http://www.youtube.com/watch?v=D-Hiw8A94Ys

1. What Qualifies as
Minimum Viable
Product?

2. Faster to Market =
Faster Revenue
Recognition!

3. Don’t forget Viable
when defining
Minimum

4. ”…you can test selling your product on
Google Adwords or Facebook …and see
if people are actually willing to buy
what you are going to build before you
hire a coder to do more complex work. - Tim Ferriss

5. st
1
Stage: Experiment
• Tests a Hypothesis
•Can’t be Sold
•Wouldn’t be Purchased

6. 2nd Stage: Minimum
Marketable Product
• Can be Marketed
•Covers primarily the Happy Path
(shallow, not deep)
•Early adopters will demand fast
iteration

7. 3rd Stage: Minimum Viable
Product
• Solves the core problem well
•Innovators and early adopters
satisfied
•Early majority don’t find it
compelling

8. 4th Stage: Minimally Robust
Product
•Early majority finds everything
they were expecting
•Core problems and exception
paths handled well