Case study of Brandmovers social awareness campaign for charity StreetSmart.

1. 2014 Social Digital promotion

2. © Copyright 2013 Brandmovers
Pots & Pans & Rock ‘n’ Roll
20K
Content interactions
6MM+
Campaign impressions
Brandmovers were
commissioned to devise a
social game mechanic to
drive awareness of the
StreetSmart campaign
2014.
Our target was to exceed
2013’s YouTube campaign
which had 6,238 views
and to achieve 30-50k
impressions.

3. © Copyright 2013 Brandmovers
Media & Results
Total Campaign Content Interactions: 19,999
Total Campaign Impressions: 6,155,567
Organic Share Impressions from Game Shares (FB & Twitter): 189,240
Organic Mention Impressions (Twitter): 4,972,520
Paid Impressions (Facebook): 968,200

4. © Copyright 2013 Brandmovers
John Lyons
Managing Director, Europe
Brandmovers.
john@brandmovers.co.uk
@johnnieego
0844 2474 120