14. Mobile Commerce Today Content Purchase and Delivery Location-based services (weather, local offers) Information Services (News, Sports, Traffic) Mobile Banking Mobile Money Transfer Mobile Brokerage Auctions Mobile Purchases Marketing & Advertising Mobile vouchers, coupons, loyalty Mobile Ticketing
15.
16. Rural Bank M-Banking & M-Commerce Ecosystem via GCash Text-A-Sweldo (Salary Disbursement) Text-A-Remittance Cash-in/Cash-out (Face-to-Face Wallet Funding) Text-A-Credit (Loan / Credit Disbursement) Text-A-Withdrawal (Withdrawal from Bank Account to GCash Wallet) P2P (Purchase of Goods /Services) Text-a- BillPay (Bills Payment) P2P (Domestic Remittance) GCash2Load (Airtime Credit Purchase) Text-A-Payment (Loan payment) Rural Bank Intl. / Dom Remco’s P Text-A-Deposit (Deposit to Bank Account)
17. Thank You Email: [email_address] Websites: http://www.mobilephonebanking.rbap.org/ http://blog.mobilephonebanking.rbap.org/ Twitter: jvowens
Hinweis der Redaktion
Mobile Industry launched by NTT Japan in 1979 has grown & breached US$ 1 trillion in annual revenue Car, defense, food, mobile industries all trillion dollar industries
MMS, primarily used in Asia, reaches 46% of the planet
Car, defense, food, mobile industries all trillion dollar industries
MMS revenues in 2009 exceeded $29 billion more than either the global music industry ($20 billion) or Hollywood movie industry
Statistics 95% of all mobile phones have browsers Potential to deliver browser-based services to 3.4 billion people 3 times the number of personal computers in use on the planet
Ringback tones, especially in Asia are the biggest form of mobile music Sales in 2009 exceeded $4.1 billion compared to all Apple ITunes worth less than $2 billion VAS – music, gaming, news, video, education, info, health amounted to $98 billion in 2009 (38% increase from 2008)
Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage Out of 1 billion people in India, 200 million live in villages without FM coverage They still want info, music, news, sports, etc Countless VAS in India today deliver news, sports, pop music
Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage Out of 1 billion people in India, 200 million live in villages without FM coverage They still want info, music, news, sports, etc Countless VAS in India today deliver news, sports, pop music
Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage Out of 1 billion people in India, 200 million live in villages without FM coverage They still want info, music, news, sports, etc Countless VAS in India today deliver news, sports, pop music
Mobile phone is the most commonly used watch Mobile phone is the most used alarm clock Camera phones