2. HI, THERE
⢠Independent Developer
⢠Building web applications for 12yrs (Java, Rails)
⢠Enjoy working with startups
⢠Have seen too many projects suffer due to lack of basic
research
18. SECONDARY RESEARCH
⢠Easier to get ⢠Too easy to get
⢠Trendable/veriďŹable ⢠Easy to misread
⢠Can help you focus
19. SECONDARY RESEARCH
⢠Easier to get ⢠Too easy to get
⢠Trendable/veriďŹable ⢠Easy to misread
⢠Can help you focus ⢠Cannot prove/disprove
theory
31. EXISTING SOLUTIONS
⢠How are people currently solving the problem
⢠Identify existing products and companies
32. EXISTING SOLUTIONS
⢠How are people currently solving the problem
⢠Identify existing products and companies
⢠Post questions on forums âwhatâs the best way to ..?â
33. EXISTING SOLUTIONS
⢠How are people currently solving the problem
⢠Identify existing products and companies
⢠Post questions on forums âwhatâs the best way to ..?â
⢠Best/worst features of the existing solutions
34. EXISTING SOLUTIONS
⢠How are people currently solving the problem
⢠Identify existing products and companies
⢠Post questions on forums âwhatâs the best way to ..?â
⢠Best/worst features of the existing solutions
⢠Value proposition by time or money
36. CUSTOMERS
⢠What type of people want this job done?
⢠What is the value to them?
⢠Where can you ďŹnd them? (Scene of the customer)
⢠How would you market to them?
38. DASHBOARD
⢠Google alerts (key words, competitors)
⢠Twitter follow/lists (inďŹuencers, hashtags)
⢠Rss feed (inďŹuencers, competitors)
⢠Share with your team
39. CAUTION
⢠Timebox your research efforts
⢠Take note of any conclusions you draw
⢠Test your hypotheses
⢠Reach out to the customer base and key inďŹuencers