Presented by We Are Social's Marketing & Innovation Director Tom Ollerton at the Digital Leaders Masterclass #DLMLeeds on Tuesday 3rd November 2015.

1. We Are SocialWe Are Social
@wearesocial

2. @mrtomollerton

3. TheInnovationRamble.com

4. ---------- Forwarded message ----------
From: Robert Farndon <robfarndon@icloud.com>
Date: 5 August 2014 23:27
Subject: Whattsapp can I get my daghters whattsapp mesages with out her nowing and not
touching her phone
To: "talktous@wearesocial.net" <talktous@wearesocial.net>
@wearesocial

5. Target Consumer:
Sue, aged 38

6. Target Consumer:
Sue, aged 38

7. We Are Social
New York
São Paulo
Sydney
Singapore
Milan
Munich
Paris
London
550 specialists
10 offices
We’re an army of Social Media Social Thinkers
Shanghai
San Francisco
Rome

8. We Are Social
2015-2015 Awards
2015 Grand Prix Stratégies du Digital
Hello bank!: Hello play! – Winner, Innovative Digital Service
2015 Grand Prix du Brand Content
Renault: #TraficRider – Bronze, Automotive
2015 Shorty Awards
Hello bank!: Hello play! – Highly Commended, Financial Services
Marketing Interactive's Agency of the Year Awards
Bronze honours for Social Marketing Agency of the Year
Trophées Marketing
Gold in Social Media for #Helloplay
Cannes Lions
Bronze in Cyber Category (Engagement Platform) for Hello Play!
Cannes Lions
Bronze in Cyber Category (Financial Services) for Hello Play!
Deutscher Preis fur Onlinekommunikation awards
Munich's Liebherr #MrTorque campaign won the B2B Communications category
Grand Prix de l'Innovation Digitale
Bronze for Hello play!
2014 Shorty Awards
BNP Paribas: Tweet & Shoot – Winner, Most Creative Use of Technology
2014 Shorty Awards
BNP Paribas: Tweet & Shoot – Winner, Financial Services
2014 Shorty Awards
BNP Paribas: Tweet & Shoot – Winner, Social Content & Marketing: Sport
2014 Social Media Awards
Renault – Winner, Major Achievers
2014 Grand Prix Stratégies des RP
Renault: #UndressNewTwingo – Highly Commended, Digital Influence
2014 Epica Awards
Hyatt: #HYATTaDream – Silver, Online Campaigns - Luxury
2014 Cristal Festival Awards
Renault: #UndressNewTwingo – Bronze, Products, PR

9. OUR GLOBAL / EMEA CLIENTS

10. Social Thinking

11. “Social Thinking” not Social Media

12. “The Future of Social”

13. All prediction is gambling

14. 1. Craft 3. Friendship
4. Money
5. Transport
6.Relationships
7. Technology
8. Sex
9. Pets
10.
Community
11. Protecting
the Planet
12.
Accessibility
Stop
Curiosity 2. Life
Hacks
CURIOSITY STOP
Innovation Report

15. Think forward >

16. Think forward >
Technology
Content
Culture
Business

17. What is a Trend?
A trend is a collection of innovators working separately
to solve a problem.

18. Technology
Content
Culture
Business
Think forward >

19. Trend 1. The Internet of
Social Things
Effort Level - HIGH
Time to Mainstream - 12 months
TECHNOLOGY

20. The Internet of Social Things Examples

21. The Internet of Social Things
What will happen next?

22. Do it
Can you help people
share your product?
Think About It
Can you help people share
the objects related to your
product?
Skip it
If your product isn’t a
‘thing’ then you don’t
need to worry about this
for now
Social Sharing Objects - What you need to do

23. Technology
Content
Culture
Business
Think forward >

24. Trend 2. Voyeurism 2.0
Effort Level - MEDIUM
Time to Mainstream - 6 months
CONTENT

25. Voyeurism 2.0

26. Voyeurism 2.0
What will happen next?

27. Think About It
If you’ve got smaller
budgets and are struggling
to get cut through then a
slice of radical honesty
might be just what
you need.
Skip it
If your sector or
company policy
prevents you from
disclosing the gory
details of your business
then you can pass this
one up.
Voyeurism 2.0 - What you need to do
Do it
If you are brave enough
to show how your
business units operate
warts and all

28. Technology
Content
Culture
Business
Think forward >

29. Trend 3
Conscious Community
Effort Level - MEDIUM
Time to Mainstream - 0 months
CULTURE

30. Conscious Community

31. Why is Conscious Community a trend?

32. Conscious Community
What will happen next?

33. Think About
Is there a problem that you
can solve together for the
benefit of both you and
your customers?
Skip it
You know who you are.
Conscious Community - What you need to do
Do it
If you are an ethical
business then shout
about it

34. Technology
Content
Culture
Business
Think forward >

35. Trend 4.
Community Commerce
Effort Level - HIGH
Time to Mainstream - 18 months
CULTURE

36. Community Commerce

37. Community Commerce
What will happen next?

38. Skip it
This will take time,
energy and a lot of
love for a
community.. If
you’re short of any
of these three then
pass on this one.
Community Commerce - What you need to do
Do it
Community Commerce is
a huge opportunity for
brands with a big heart
and big budgets.
Think About It
Can you facilitate
partnerships between your
customers and services
they need to come
together?

39. So this is all very nice...

40. Social Thinking Forward: Pathway
Trend
What are the social
truths are driving this
trend?
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

41. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

42. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

43. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Patagonia
Am Ex #SBS
Water Bottle you can post back
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

44. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Patagonia
Am Ex #SBS
Water Bottle you can post back
As a society we are
understanding the effects
of our actions on poorer
countries down the supply
chain.
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

45. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Patagonia
Am Ex #SBS
Water Bottle you can post back
As a society we are
understanding the effects
of our actions on poorer
countries down the supply
chain.
Companies like Tom’s
shoes are creating
successful business models
with a conscious purpose.
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

46. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Patagonia
Am Ex #SBS
Water Bottle you can post back
As a society we are
understanding the effects
of our actions on poorer
countries down the supply
chain.
Companies like Tom’s
shoes are creating
successful business models
with a conscious purpose.
People are expecting a
ethical bang for their buck
and are expecting the
brand to foot the bill.
Which customer
groups could you
apply this trend to?
Social Thinking
Innovation

47. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Patagonia
Am Ex #SBS
Water Bottle you can post back
As a society we are
understanding the effects
of our actions on poorer
countries down the supply
chain.
Companies like Tom’s
shoes are creating
successful business models
with a conscious purpose.
People are expecting a
ethical bang for their buck
and are expecting the
brand to foot the bill.
Which customer
groups could you
apply this trend to?
Millennials
Social Thinking
Innovation

48. Red Bull Social Thinking Forward: Pathway
Conscious
Community
What are the social
truths are driving this
trend?
We like to be seen as
doing something good.
In a western society
we’re not driven by
things as much as self
actualisation. We’re
shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the
audience expecting
as a result of
this trend?
Patagonia
Am Ex #SBS
Water Bottle you can post back
As a society we are
understanding the effects
of our actions on poorer
countries down the supply
chain.
Companies like Tom’s
shoes are creating
successful business models
with a conscious purpose.
People are expecting a
ethical bang for their buck
and are expecting the
brand to foot the bill.
Recycle cans
(by post)
to make
prosthetics for kids /
injured athletes /
less able people
Which customer
groups could you
apply this trend to?
Millennials

49. Conclusion
“Social Thinking” not Social Media
Serve the demand,
don’t demand you are served
Inspiration + Action makes it happen

50. You can get these slides here:
bit.ly/GINGERCHAP

51. talktous@wearesocial.net
@wearesocial