9. @johnjpeebles
Problem Solvers
• Earn more money
• Are key to their team’s success
• Are the best developers
/designers / managers / etc.
• Can be the difference between
success and failure
13. @johnjpeebles
“It's really hard to design products by focus
groups. A lot of times, people don't know
what they want until you show it to them."
— Steve Jobs
“If I had asked people what they wanted,
they would have said faster horses."
–Henry Ford
16. @johnjpeebles
Know
• Develop your Personas
• Observe the Job
• Work the Job
• Visualise the Job
• Learn the entire process
• Understand motivations and incentives
22. @johnjpeebles
WARNING
• This requires people skills!
• Don’t belittle of condescend!
• Approach with an attitude of grace
• Approach with an attitude of humility
“I’m sorry but I’d love to understand a little
bit better…”