Gone Mobile: Connecting with Customers in a Mobile-First World
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From the CDM Media Chicago CIO Conference, my overview of the shift toward mobile devices and applications.
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Gone Mobile: Connecting with Customers in a Mobile-First World
- 1. Gone Mobile Connecting with customers in the post-PC world 2014
- 2. John Higginson Chief Technology Officer Wheels, Inc. Contact: @johnjhigginson linkedin.com/in/johnjhigginson jhigginson@wheels.com
- 3. Pop Quiz⊠âHow many times a day does the average user check his/her phone? 150
- 4. 439M 1.6B 1.5B Global penetration by device Source: Mary Meeker, KPCB
- 5. 58% US Adults with a smartphone 42% US Adults with a tablet Source: Pew Internet Research (2014)
- 6. 1% 2009 Worldwide mobile Internet traffic Source: comScore
- 7. 2014: Internet use on Mobile Apps + Browser tops PCs PCs 45% Mobile Internet 8% Mobile App 47% Source: comScore (February 2014)
- 8. Multiple devices, one purchase PC at the office Smartphone on 8 the train Tablet at home 75 50 10 12
- 9. Mobile Ads are Growing 120 90 60 30 0 Desktop Mobile Mobile 11% of total 2010 2011 2012 2013 Global Internet Advertising ($B) $76 $86 $100 $116 Source: Mary Meeker, KPCB
- 10. Following Consumers Cross-Device Retargeting: AdRoll (one example) uses Facebook or Twitter connection services to identify users and follow them from device to device Source: MarketingLand (February 2014)
- 11. Mobile OS Share All Others Windows 8% 2% Android 45% iOS 45% Source: NetMarketShare.com (July)
- 12. Cross-platform apps are getting easier
- 13. Five things we know: 1. Tablets now outsell PCs (since Q4 2013) 2. Smartphones still outsell tablets 3. Most consumers use multiple devices 4. Mobile use is 55% of online minutes 5. OS wars are over: Android and iOS won
- 14. Where is your firm in its mobile strategy: Thinking, doing, or optimizing? What challenges have you seen? What are your key goals for mobile?
- 15. Further Reading Mary Meekerâs Internet Trends 2014: http://recode.net/2014/05/28/heres-the-full-deck-of-mary-meekers-latest-internet-trends-report/ Cross-Platform Analytics: http://www.mobilecommercedaily.com/foresee-exec-multichannel-shoppers-are-power-users Combining desktop and mobile: http://bloomreach.com/2014/04/yes-mobile-is-on-fire-but-if-youre-not-teaming-it-with-your-desktop-search-strategy- youre-dead/ Cross-Device Retargeting: http://marketingland.com/adroll-launches-mobile-retargeting-solution-cross-device-campaigns-74691 Facebook ad tracking across platforms: http://www.adweek.com/news/advertising-branding/facebooks-new-custom-ad-tools-target-audience- desktop-mobile-153152 Mobile Application Development Platforms: http://www.wired.com/2013/01/mobile-application-development-platform-5-questions-to-unravel- the-secrets/ Mobile OS market share stats: https://www.netmarketshare.com/operating-system-market-share.aspx?qprid=8&qpcustomd=1
- 16. Thank you!