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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a
Lasting Impression
wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-l...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Ways to Make a Lasting Impression wi...
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3 Ways to Make a Lasting Impression with FIrst-Time Donors

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First-time donors often want to see how you treat them before making a bigger gift. Will you merely send a receipt for their taxes? Or will you surprise them with a hand-written note that’s promptly mailed? Either way, your first-time donor’s initial experience will determine the course of that relationship.

Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

Veröffentlicht in: Marketing
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3 Ways to Make a Lasting Impression with FIrst-Time Donors

  1. 1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors
  2. 2. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors The first donation is a test…
  3. 3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors They want to see how you’ll treat them BEFORE making a bigger gift.
  4. 4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors You pass the test each time you make them feel valued and appreciated.
  5. 5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors “Joanna-Peoplecangivetoanynonprofit.Buttheygivetous fortheatmosphereandtheattitude.”-Chotchkie’sManager
  6. 6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors Why donors keep coming back: 1. Donor feels your organization is effectively trying to achieve its mission. 2. Donor knows what to expect from your organization with each interaction. 3. Donor receives a timely thank you. 4. Donor receives opportunities to make his or her views known. 5. Donor is given the feeling that he or she is part of an important cause. 6. Donor feels his or her involvement is appreciated. 7. Donor receives information showing who is being helped. @StevenShattuck
  7. 7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors #1:Thank them sincerely • Say it better with video • On the thank you page • In your welcome email series @StevenShattuck
  8. 8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors #2: Reinforce the impactTHEY made @StevenShattuck • Remove your org from narrative • Connect their gift to the outcome • Make them the hero
  9. 9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors #3: Ask them whatTHEY think @StevenShattuck • Use donor surveys • Why did they give? • What programs are they interested in? • Give them a sense of control
  10. 10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors BONUS: Go old school @StevenShattuck • Hand-written thank you cards increase likelihood of second gift by 400% - Tom Ahern • Thank-you phone calls boost first-year retention by 30% - Roger Craver • Key is that it’s unexpected and personalized
  11. 11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors Q&A
  12. 12. Get all HDCB training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors
  13. 13. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Ways to Make a Lasting Impression with First-Time Donors Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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