17. If you were to re-design the Netflix screen,
what would you do??
Discuss existing design problems &
possible solutions; discuss opportunities
(for content, branding, advertising, design,
technical implementation); discuss how to
strengthen existing target users vs.
changing/broadening target users.
27. In an ideal situation UX is considered from
the beginning …. UX Design, however, is
sometimes wheeled in after concepts and
strategies have been signed off
52. Design
Functionally, it needs to reinforce the
established usability decisions, and
aesthetically, it establishes the tone and feeling
of the entire experience
54. Please prepare a formal presentation (Keynote, inDesigned PDF, etc) to give in class
next week that provides your favorite brand/product/service examples for each level of
the Hierarchy of UX Needs.
What take-aways do you see? What about opportunities for improvement?
Your presentation should include:
- Each level of the Hierarchy of UX Needs with at least 15 brands/products/services total
across the pyramid
- Examples of the digital media channels in which you experience these brands/
products/services (include screenshots and/or logos; cite relevant content or feature set
examples)
- Be prepared to talk about why you chose what you chose and to present this work to
the whole class
- If you would like to experiment with your own Hierarchy system, feel free to invent a
new one.