This is the informational deck for the H(app)athon Committee to decide which direction we'll go to prepare the Experiment portion of the Project.

1. The H(app)athon Committee
A Direction for Big Data
Meeting One - Preparation Deck

2. Why We’re Here
The World Doesn’t Know How to Measure Happiness.
That’s why we’re here. Everyone on this Committee is dedicated to helping people improve their well-
being in one form or another. Some of us are technology experts, some are happiness/well-being
experts, and some have unique skills that complement these themes.
Our goal is to see if we can find a simple way to help people measure and report their well-being using
mobile technology or other tools. Whether we create a H(app)y Index, an app, or have a different
outcome, the results of our work will hopefully tell a compelling story to inspire and educate.

3. Introduction
This presentation is designed as a pre-read for our first call.

4. Committee Members are asked only to join
three conference calls over the course of
three-four months.
Participation beyond those calls is welcome
in Working Groups, but not required. There
is no fiscal requirement for the Committee.

5. Hyperbole-cious
Our first call together is about dreaming big.
Is it audacious to think we can create an
Experiment that measures well-being around
multiple metrics via mobile tools? Yup. Is there
standardization around Big Data, Quantified
Self, Augmented Reality, the science of
Happiness/Well-Being, or how we could
implement such an Experiment? No!
So let’s celebrate this challenge with this amazing
group of people and use this first call to be
aspirational, explorative, and perchance even
unrealistic.
As a reminder, a primary objective of this
Experiment is to create Awareness around
these issues, so let’s not get caught up in specific
methodologies or implementation.
At least until Call Two.

6. Guiding Principles for H(app)athon
-Live an Examined Life
-Big Data Needs Direction

7. Contents

8. • Introduction
• Committee List
• The Opportunity
• The Challenge
• What We’ll Do
• Technology Review:
• Quantified Self
• Internet of Things/Big Data
• Augmented Reality
• GNH/Science of Happiness Review

9. Committee List

10. Committee Members (as of 10/12/2012)
John C. Havens (Chair, Founder). Founder, Transitional Media. Author, H(app)y - The Value of Well
Being in the Digital Economy (Tarcher/Penguin, 2014). Contributing writer for Mashable.
David Richeson. Chief Digital Officer, Kaplow PR. David's blog - 360DegreeSuccess.
Howard Greenstein. President, Harbrooke Group.
Joshua Middleman. Director of Partnerships, Ashoka Changemakers.
Laura Musikanski. Co-Founder, The Happiness Initiative.
Stewart Townsend. Head, Business Development at DataSift.
Kat Houghton. Co-founder & Research Director at ilimivu.
Ernesto Ramirez. Community Organizer, Quantified Self.
Amber Melhouse. Director, Business Development at Rakuten LinkShare Corporation.
Stan Stalnaker. Founding Director, Hub Culture LTD, Creator of VEN currency.
J.P. Rangaswami. Chief Scientist, Salesforce. JP's blog - Confused of Calcutta.
John Clippinger. Founder, ID3. Executive Director, MIT Media Lab Human Dynamics Group.
Tim Leberecht. CMO, frog. Tim's blog - Elektroniker.
Eiji Han Shimizu. Producer, Happy the movie.
Nic Marks. Founder, Centre for Well-Being at NEF. Author, The Happiness Manifesto (TED).
Jonathan Hall. United Nations Development Program
Scott L. David. Executive Director, Law, Technology and Arts Group at the University of Washington.
William Hoffman. Director, World Economic Forum's Telecommunications Industry Group.
Thanassis Rikakis.Vice Provost, Design, Arts and Technology at Carnegie Mellon University.

11. The Opportunity

12. 1) Raise awareness on the science
and benefits of GNH/well-being
2) Raise awareness on how
emerging technology affects identity
3) Provide an Experiment for people
to test these metrics
4) Proactively promote results as
goal-setting recommendations for
government, NGO, and private
sectors to improve their lives and
the world at large.

13. The Challenge

14. 1) No universal standards
for the measurement of
well-being/happiness.
2) No universal standards
for QS, IOT or Big Data.
3) Adoption of apps/new
behavior is challenging.
4) This type of Experiment is
new, and some fear change.

15. What We’ll Do

16. The information that follows is offered as a
teaching tool for our first Committee
Call. It is general in nature, and designed
to get us all on the same page for our
discussions.
I’ve created a survey to get everyone’s
initial thoughts on various issues, but by
and large, our work will likely take us on
one of three general paths:
1. High Concept/Top Down. Our
Experiment generates data that could help
inform policy of some kind, at some level.
2. Crowdsourced/Bottom Up. Our
Experiment gets a number of people
testing to generate in-the-field results.
3. A combination of #1 and #2.

17. Technology Review

18. Quantified Self
QS is a term coined by Kevin Kelly and
Gary Wolf of WIRED. It refers to the
practice of measuring behavior in an
effort to better understand one’s
health, sleep, or other traits that can
be tracked.
For our purposes, there are numerous
existing apps that measure well-being
or mood/happiness. We could
incorporate these into our Experiment
or test them to see which would best
dovetail with our work.
Note for any partner we reach out to,
we will feature their work as thanks
for their participation in our Project.
MoodPanda lets users create a graphical
Mood Diary and compare it to others.

19. Saga tracks and learns your behavior.
Quantified Self Sensors + GPS gauge actions which are
pushed to social networks.

20. The Human Face of Big Data is an app that lets you
personalize information about yourself via a lush
visual format and see others like you in the world.
Quantified Self

21. Ilimivu is a patient-centered software platform
designed to capture rich, multimodal behavioral
streams through user engagement.
Quantified Self

22. Internet of Things / Big Data
The Internet of Things refers to the idea of sensors being embedded in the objects around us.
Big Data refers to the notion of overwhelming amounts of disparate information streams
converging without a common metric of measurement. The two trends are often compared
as IOT sensors provide a unique layer of data to measure in comparison to human action.

23. This diagram by Cisco shows the evolution and
Internet of Things growth of the Internet of things by 2020.

24. Big Data
This graphic created by
Cloud Tweaks gives a
sense of how much
information is
transmitted via big data.
The numbers you see
here were estimates
based on activity during
the 2012 Summer
Olympics in London.

25. Augmented Reality
Augmented Reality is a technology that overlays digital data on a screen. Visual markers cue
images to appear and can be placed anywhere in virtual reality, or what some call the
“Outernet” (as compared to the Internet). Sight is a fictional film showing how Augmented
Reality might be utilized when connected to social networks and predictive technology.

26. Augmented Reality
Viewdle is an existing technology recently purchased by Google that combines facial
recognition technology and Augmented Reality. Hold your phone up to someone’s face,
see their latest post. Combined with Google’s Project Glass (inset), this means people
can put down phones and track others in real time. This tracking could also include
moods and well-being. Crossing this tech with QS apps means you might see people
framed by a color showing their mood, or a visual icon telling you to leave them alone.

27. GNH/The Science of Happiness

28. Gross National Happiness
Gross National Happiness (GNH), an idea generated in the Kingdom of Bhutan, has inspired
the United Nations and multiple other organizations to challenge standard metrics of
success based largely on fiscal wealth. While the metrics around GNH and their
implementation in Bhutan are being challenged, this concept of raising the economic and
holistic value of well-being to global levels has become a lasting trend.

29. Gross National Happiness
Robert Kennedy also believed
the concept of GDP was flawed.
In his speech delivered at the
University of Kansas in 1968 he
said the following:
“Too much and for too long we seemed to have surrendered personal
excellence and community values in the mere accumulation of material
things...Yet the Gross National Product does not allow for the health of our
children, the quality of their education, or the joy of their play. It measures
everything, in short, except that which makes living worthwhile.”

30. The Happiness Initiative
People may understandably think
you can’t measure happiness.
The emotional state of
happiness may be fleeting and
subjective but the metrics
around well-being and
“flourishing” have quantitative
and scientific methodologies for
data collection.
The results of a survey
conducted by The Happiness
Initiative demonstrate ten areas
of Happiness measured via
objective survey data.

31. The Happy Planet Index
It’s not all about you.
Happiness and well-being need to be
perceived as economic indicators of
success, especially in regards to our
planet. Not including metrics in
regards to well-being and the
environment means not considering
the best use of resources or planning
effectively for the future.
The Happy Planet Index, created by
Nic Marks for the New Economics
Foundation, ranked 151 countries for
its 2012 report, and “measures...the
extent to which countries deliver
long, happy, sustainable lives for the
people who live in them, and uses
global data on life expectancy,
experienced well being and Ecological
Footprint” for their calculations.

32. The Happy Movie
Self-awareness is a key to happiness, say the scientists and other experts interviewed for the
award-winning documentary, Happy. Money, however is not. As noted in an interview in
Forbes with director, Roko Belic:
“Income has risen steadily over the last 50 years, but happiness has not. Researchers say
making $50,000 a year versus $50 million will not greatly impact happiness levels. ‘I was
culturally trained to believe in certain truths and laws: good grades lead to a prestigious
college, which leads to a high-paying job, a nice house, and ultimate happiness,’ says Belic. ‘I’ve
been trained to focus on the wrong things.’” The film documents ways that this training can be
reversed in multiple ways, including exercise, gratitude and compassion.

33. Thank you.
Your time on this Project means a great deal.

34. More Information:
www.happathon.com
(917) 597-3323
@johnchavens