The document discusses the rise of niche blogging and media focused on biking. It notes that single-topic websites have been successful as startups because they can build community without needing to provide context. It also argues that the main problem with local news is that everyone cares a little about many topics, rather than a lot about one topic, which made profitability difficult historically but is addressed by niche media that empowers small but dedicated audiences. Niche media sites focused on biking include social forums, lifestyle blogs, general bike news sites, advocacy news sites, and urbanism news sites.

1. The national bike
blogging explosion
Michael Andersen
news editor, BikePortland.org
staff writer,The Green Lane Project

4. What's going on
in the media?

5. Five kinds of
bikey websites

6. Do bike media
matter?

7. What's going on
in the media?

8. The news continuum
news that matters
to MANY
news that matters
to a FEW
...a LITTLE ...a LOT

13. In general, the things I've seen
really work online as startups
have all been single-topic. It
may just be Apple, or it might
be laptops.
I think they do that for good
business reasons, but they also
do this from good community-
building reasons. I don't have to
explain to the audience of
ArtsWatch who the hell Hamlet
was and why that's a great play.

18. the main problem with local news
(especially civic news)

19. Nobody cares

20. the main problem with local news
(rephrased)

21. Everybody cares a little

22. What did a person
care about in 1953?

23. my personal family & friends

24. my personal family & friends

25. my personal family & friends
my personal job & career

26. my personal family & friends
my personal job & career
my personal garden

27. my personal family & friends
my personal job & career
my personal garden
my favorite sports team

28. my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council

29. BUT

30. in 1953, profit =

31. VOLUME

32. What did
everybody in town
care about in 1953?

33. my city council

34. Everybody cares a little

35. my city council my city council
my city council
my city council
my city council
my city council
my city council
my city council
my city council

37. What's changed?What's changed?
1953 2013

38. What does a person
care about in 2013?

39. my personal family & friends

40. my personal family & friends
my personal job & career

41. my personal family & friends
my personal job & career
my personal garden

42. my personal family & friends
my personal job & career
my personal garden
my favorite sports team

43. my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council

44. my personal family & friends

45. my personal job & career

46. my personal garden

47. my favorite sports team

48. What's changed?What's changed?
1953 2013

49. my city council Not how much I care about things.

50. Nor the number of hours in my day.

51. my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council But my available media options.

52. my personal family & friends
my personal job & career
my personal garden
my favorite sports team
my city council But my available media options.

53. This is important

54. Information is power

55. Information is power
+

56. Information is power
+
Niches create information

57. Information is power
+
Niches create information
=

58. Information is power
+
Niches create information
=
Niches become powerful

59. Five kinds of
bikey websites

60. Social forums

61. Social forums

62. Lifestyle blogs

63. General bike news

64. General bike news

65. General bike news

66. Advocacy news

67. Advocacy news

68. Urbanism news

69. Urbanism news

70. Urbanism news

71. Urbanism news

72. Urbanism news

73. Do bike media
matter?