1. SERP and Internet Marketing
When it comes to Internet marketing the biggest question is
always what is effective? You need an effective Internet marketing
strategy but the last thing you want to do is waste time on an
Internet marketing strategy that is ineffective. One of the hottest
new Internet marketing terms is search engine
result page or S.E.R.P. People are beginning to realize that the
most important factor in Internet marketing in the all-important
search page result.

2. Someone is looking for something, they enter a few words into a
search engine and pages that match the search words appear. Any
intelligent Internet marketing aficionado is focused on where
their website shows up on that list. The more effective the
company's Internet marketing strategy the higher up the list they
will appear. Internet marketing studies have shown that the first
page of results of an Internet search engine is the Promised Land
for an effective Internet marketing scheme.

3. The first month your Internet marketing strategy places your business on
the first page of search results can bring you an increase in traffic to
your site of more than 100 percent. The second month of effective
Internet marketing will increase it even more, sometimes as much as200
percent. There isn't a business out there that doesn't wish for those
kinds of results from their Internet marketing plan.

4. So what kind of Internet marketing plan will get you onto that coveted search results
first page? The first Internet marketing tool you will need is keywords. Keywords, the
words prospective clients enter into search engines to find what they're looking for
are Internet marketing gems. Creating keyword-rich content on your website will
greatly increase your ranking on the search engine. Be smart about it. Search engines
can distinguish an Internet marketing keyword rich approach from someone who is
just being stupid. But an Internet marketing strategy that fills your site with
the right keywords will make your ranking rise.

5. Another great Internet marketing tool for raising search engine ranking is
the press release. There are a great number of companies now offering
optimized press releases to bring more awareness to your site. An
effective Internet marketing strategy will utilize this. Choose wisely, but
do not ignore this Internet marketing asset. Check with anyone who is
having success with their Internet marketing and you are sure to find that
they use an optimized press release service. A well- crafted article that
raises the aware ness of your Internet marketing keywords will always
be a profitable Internet marketing tool, as long as you find a service that
gets good exposure for their articles. Again, do your
homework.

6. Finally, remember that as much as 80% of all internet traffic goes no
further than the first page of results for their internet search. Use this
to your Internet marketing
advantage. Use every Internet marketing tool at your disposal to get
yourself onto that page and you will see Internet marketing success.
Everyone says they have an Internet marketing strategy. Be smart about
your Internet marketing strategy and you will leave
most of them in the dust.