John Gerrie - FMCG Association

Sydney Area, Australia Australia

Innovator

Consumer Products

When I talk to people about innovation almost every one tells me they don’t have a problem coming up with ideas, BUT they all do complain about spending too much time and resources working on ideas that don’t go anywhere. Research confirms that over half of ideas businesses spend resources on never get to market or fail. Why? Most often not because there was anything wrong with the development work, but because the idea was wrong in the first place. In today’s tough times none of us can afford to waste time and resources on the wrong ideas. But how can you tell which are the right ideas, and which are the wrong ideas? I have spent so much of my professional life look