2.  Between 2000-2010 Americans 50 years &Between 2000-2010 Americans 50 years &
older will rise 30%older will rise 30%
 Asian & Hispanic populations are the fastestAsian & Hispanic populations are the fastest
growing segments in the USgrowing segments in the US
 Baby Boomer generation is the mostBaby Boomer generation is the most
educated generation evereducated generation ever
 Fastest growing household is headedFastest growing household is headed
by a woman w/ no man presentby a woman w/ no man present

3. NeedsNeeds
&&
WantsWants
MarketMarket
OpportunityOpportunity

5. ALL PRODUCTS HAVE A LIFE LIKE US!ALL PRODUCTS HAVE A LIFE LIKE US!
THEREFORE,THEREFORE,
ALL PRODUCTS AREALL PRODUCTS ARE BORNBORN & WILL& WILL DIEDIE

6.  the amount ofthe amount of
sales that asales that a
companycompany
controls withincontrols within
it’s industryit’s industry

7. Athletic Shoes: MarketAthletic Shoes: Market
ShareShare
 1 million pair of shoes1 million pair of shoes
are sold in Americaare sold in America
every year…every year…
 NikeNike 300,000300,000
 ReebokReebok 250,000250,000
 AdidasAdidas 150,000150,000
 FilaFila 100,000100,000
 ConverseConverse 200,000200,000
Nike
Reebok
Adidas
Fila
Converse

9. What’s important toWhat’s important to
today’s consumer?today’s consumer?
Convenience
Access
Quality
Service

10. Secondary Data:
Primary Data:

11. 6 Step Process:
Step 1: Define Your Question
Step 2: Select a Research Method
Step 3: Collect Data
Step 4: Analyze Data
Step 5: Draw Conclusions
Step 6: Present your findings

12. WHAT BUSINESS IDEA WILL YOU PERSUE?
Develop charts/ graphs that tell the story of
your market research…

15. CONSIDER:CONSIDER:
Disposable Income
Niche Marketing

16. -Population of your Community-Population of your Community (Surrounding Community)(Surrounding Community)
-Relationship to Other Football Teams-Relationship to Other Football Teams
-Relationship to Competition for Entertainment $-Relationship to Competition for Entertainment $
--Age -Race -Marital Status -Education Level -Gender -Religion -IncomeAge -Race -Marital Status -Education Level -Gender -Religion -Income
(Disposable)(Disposable)
Thoughts, Attitudes, Feelings, Interests, HobbiesThoughts, Attitudes, Feelings, Interests, Hobbies