0 views, 0 favs, 0 embeds more stats A presentation on how etailers can use social media more A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing. I keep updating it constantly, don't hesitate to contact me for the latest edition.

1. Social Media Not just for branding Telecombinatie 20 april 2009

2. JOHN MEULEMANS Some like it social

4. Social media is information content created by people using highly accessible and scalable publishing technologies . SOCIAL MEDIA? Wikipedia: It's a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many) and is the democratization of information, transforming people from content readers into publishers . At its most basic sense, social media is a shift in how people discover , read and share news, information and content .

5. SOCIAL MEDIA?

6. SOME STATS

7. SOME STATS

8. SOME STATS

9. Take a guess… A NEW THING?

11. Alt: http://www.youtube.com/watch?v=heSudg-tfIk THE VID THAT SAYS IT ALL

12. SOME MORE STATS “ THE CLUTTER EFFECT” “ BRAND DEGRADATION”

13. SOME MORE STATS “ COMMUNICATION IS THE NEW ENTERTAINMENT”

14. SOME MORE STATS “ EVERYBODY DOES IT”

15. SOME MORE STATS “ 85% SAYS: COME TO ME!”

16. SOME MORE STATS

17. SOME MORE STATS

18. SOME MORE STATS

20. CASES: BLENDTEC

22. CASES: CBS / JERICHO

24. CASES: DELL

26. CASES: LEGO LUGNET

28. CASES: PROCTOR & GAMBLE

30. CASES: TIVO

32. CASES: DISCOVERY NETWORKS

33. CASES: VAKSCHOOL SCHOOHOVEN

34. HOW CAN I USE SOCIAL MEDIA? BUT MORE IMPORTANT:

38. 1 in 10 Adults Has Microblogged — on Twitter or Elsewhere SOCIAL MEDIA FOR E-TAILERS Micro-blogging

39. 1 in 10 Adults Has Microblogged — on Twitter or Elsewhere SOCIAL MEDIA FOR E-TAILERS Micro-blogging The new customer service: One communication channel that is still relatively untapped by enterprises is Web 2.0: the use of blogs, social networking, forums and search engines to share information . In 2009 contact center vendors and enterprises will begin to leverage these tools, as the vision of a truly multichannel contact center is realized. (Datamonitor)

41. SOCIAL MEDIA FOR E-TAILERS Crowdsourcing? WKIPEDIA: Crowdsourcing is a neologism for the act of taking a job traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people , in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task, refine an algorithm or help analyze large amounts of data .

43. SOCIAL MEDIA FOR E-TAILERS

44. SOCIAL MEDIA FOR E-TAILERS Facebook Connect / Google Friend Connect

45. SOCIAL MEDIA FOR E-TAILERS Facebook Connect / Google Friend Connect

47. SOCIAL MEDIA FOR E-TAILERS Tagging & social bookmarking

49. SOCIAL MEDIA FOR E-TAILERS

50. Tagging & bookmarking SOCIAL MEDIA FOR E-TAILERS

54. SOCIAL MEDIA FOR E-TAILERS

55. Widgets SOCIAL MEDIA FOR E-TAILERS

56. SOCIAL MEDIA FOR E-TAILERS “ iTunes” “ Buienradar” “ Hyves” “ Facebook”

57. SOCIAL MEDIA FOR E-TAILERS

60. [email_address] www.urbanology.nl www.somelikeitsocial.com www.twitter.com/j0hn www.linkedin.com/in/johnmeulemans ANY QUESTIONS?