Lean Startups 101: Brief Intro to the work of Steve Blank and Eric Ries
1.
2. Founder of Blueleaf.com
Board Member oneforty
Who am I?
One of the first Boston Chicken Franchisees
Product Mangement at a series of startups
Investment Banker for Tech Cos
16. Steve Blank Hypotheses
• Entrepreneurs and Investors are generally executing on guesses
• Startups aren’t small versions of large organizations
• They are about learning/discovery, not execution
• Need to surface hypotheses/assumptions and test against facts
• However, the Facts Live Outside of the Building
22. Eric Ries Extended Model
• Steve realized the Problem was unknown,
• Eric’s Insights
• Eric observed the the Solution is also unknown
• Agile development needed to match Customer development speed
27. John Boyd’s Insight
IDEAS
OODA Loop
• Observe, Orient, Decide, Act LEARN BUILD
• Depends on accurate external data
DATA
CODE
• Speed through the loop beats quality of
MEASURE
iteration
29. Product / Market Fit
“Do whatever is required to get to product/market fit. Including:
changing out people,
rewriting your product,
moving into a different market,
telling customers no when you don’t want to,
telling customers yes when you don’t want to,
raising that fourth round of highly dilutive venture capital
—whatever is required.”
— Marc Andreessen
http://blog.pmarca.com/2007/06/the-pmarca-gu-2.html
30. Where are you?
ID scalable,
Turn hypothesis
repeatable
into facts
sales model
33. The Pivot
• What do successful startups have in common?
• They started out as digital cash for PDAs, but evolved into online
payments for eBay.
• They started building BASIC interpreters, but evolved into the
world's largest operating systems monopoly.
• They were shocked to discover their online games company was
actually a photo-sharing site.
• Pivot: change directions but stay grounded in what we’ve learned.
http://startuplessonslearned.blogspot.com/2009/06/pivot-dont-jump-to-new-vision.html