1. introduction
2009
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2. Group
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3. Mission Statement
The Oxyma Group helps companies create customer
value by optimising and executing customer-facing
business processes, and by integrating these into
underlying business processes
actionable
strategies
measurement effective
and control processes
information organizational
and analytics alignment
enabling
technologies
The six dimensions of
high performance marketing
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4. Knowledge and Execution Gap
Available
Customer
100 Data
Knowledge Gap
Terabytes of Data
75
Analytical
Capability
50
Execution Gap
Execution
25
Capability
0
1960 1970 1980 1990 2000 2010
Source: Gartner Business Intelligence Summit 2005
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5. Proposition
Analytical Execution
Capability Capability
Customer
Data
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6. Position
DM
Offline
CRM Fulfilment
Respons
Customer
Marketing Customer
Data
Data
Call Center
SMS
Online
Email
ERP
Internet
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7. Services Oxyma Group
Marketing
Marketing Campaign
Campaign Campaign
Campaign
Intelligence
Intelligence Management
Management Execution
Execution
Reports & Dashboards Ad-Hoc Campaigns Data processing
Segmentation Modelling Life Cycle Management Multichannel Fulfilment
Customer Insights EDM Campaigns Inbound / Outbound
Predictive Modelling Process (re)design Online & offline channels
Data Mining Business Rules Response Handling
Proposition Development Campaign Reports Contract Management
Campaign Development Optimization Incident Management
MRM Fulfilment Reports
Database Management
Data Modelling, DataMarts, ETL, Data Quality, Storage
Interim Marketing Professionals
Marketing Intelligence, Marketing Automation, Direct Marketing
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