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Portfolio of Johanna Craw
1.
2. Self Promotion: Cimanim Design The logo: Connexion Limited
I designed the stationary for my Connexion Limited are an IT
design company called: Cinnamon Organisation that supports on demand
Design. in a broad range of technologies and
The style which I used involved both IT Managed Services that enable
illustration and photography elements Small and Medium sized businesses
which helped in creating a more to trade. I therefore illustrated a city
Personal touch within my stationary. with small and large buildings which
Each stationary conveyed a little had Internet access covering the
something about me. The name, whole city and
In fact, shows the difficulties I have beyond.
with pronouncing cimanim. The
letterhead shows my fun bubbly side
and the business cards conveys my
love for travelling.
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5. Magazine Ad: Roots species which relies on them. The left
ad shows a Quiver Tree. Quiver trees
The brief was to design a logo, come were used by the Bushman to make
up with a creative, catchy slogan as bows and arrows and is used as
well as design magazine ads for an nutrition for Baboons.
organisation named: Roots. The ad on the Right shows a Baobab
Roots is an organisation who’s aim Tree. This tree is loved by Elephants
was to save trees of South Africa. as they eat the fruit and leaves from
The logo Which I designed illustrates the tree.
the roots from a tree forming lungs
and creating the “o’s” in Roots. “Endangered today, Gone tomorrow”
The slogan emphasis the importance
The ads shows various endangered of tree’s and why we should protect
tree’s of South Africa and the type of Tree’s.
6.
7. Brochure: Hamlet
Our Brief was to illustrate the Shakespearean play Hamlet in a new and unique
way.
My Illustration were inspired by a small movement in the states known as the
Harlem Renaissance. The style was geometric, Bold and had a sense of Jazz to the
designs.
The 1st illustration is part of scene 1: where Hamlet mentions the world famous
phrase “to be or not to be”.The 2nd Illustration is from scene 3: where Hamlet left
town for Paris and whilst he was there, two characters are found plotting Hamlets
murder. Lastly the 3rd Illustration from scene 5: shows that everyone in the play
had died except for 1 man.
8.
9. Editorial: Coffee Booklet.
Our brief was to Illustrate a selected poets works and lay it out using InDe-
sign to create a coffee table book. The artist whom I selected is a well known
South African Poet: Antjie Krog. Her poetry depicted the heard ache during
the apartheid era and her difficulties of being a mother.
The Pages which I created emphasises the hard times by breaking up the
design using collage. It shows that apartheid was serious and was reported
all over the world, through the use of the newspapers.