1. http://youtube.com/tatmobileui
Top trends shaping
the mobile market
2010-2015

2. http://youtube.com/tatmobileui
A TALE OF TWO MARKETS
Source: OVUM Outlook 2015

3. http://youtube.com/tatmobileui
THE DEATH OF THE FEATURE PHONE
Super phones Basic phones
= platforms = price

4. http://youtube.com/tatmobileui
DATA > 3G

5. http://youtube.com/tatmobileui
INTERNET > SCREEN

6. http://youtube.com/tatmobileui
A SPEAR AND A PLATFORM
Market education and
e2e control
Entry barrier
minimization
Commoditizes the
MNOs to data pipes
Commoditizes the OEMs
to hardware vendors

7. http://youtube.com/tatmobileui
3rd PARTY INNOVATION

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A DIGITAL CLOUD LIFE STYLE

9. http://youtube.com/tatmobileui
AND THE OLD LESSON STILL HOLDS TRUE
>

10. http://youtube.com/tatmobileui
THE PLATFORM WAR

11. http://youtube.com/tatmobileui
SUMMARY
1. Not one market
2. Data explosion forms pipelines
3. Platforms are content formats
4. Apps & internet ruling

12. http://youtube.com/tatmobileui
THANK YOU!