1. EDU 626 Integrating Educational Technology
Summer 2012

2. 2
Recap: What is Web 1.0?
 Shopping carts are Web 1.0
• The overall goal is to present products
to potential customers, much as a
catalog or a brochure does — only,
with a website, you can also provide a
method for anyone in the world to
purchase products. The web provided
a vector for exposure, and removed the
geographical restrictions associated
with a brick-and-mortar business.
• Basic Definitions: Web 1.0, Web. 2.0, Web
3.0

3. 3
Characteristics of Web 1.0
Web 1.0 sites are static
Web 1.0 sites aren’t interactive
Web 1.0 applications are
proprietary
• Is there a Web 1.0?
by Jonathan Strickland

4. 4
What about Web 2.0?
 Web 2.0:
• named by Tim O‘Reilly in 2004, to
refer to a second generation in Web
history based on user communities and
a wide range of services, such as social
networks, blogs, wikis or
folksonomies, that encourage
collaboration and efficient exchange of
information among users.
• MasterBase Glossary

5. 5
Another definition
 Web 2.0
• One of those ―cool‖ terms that is
batted around with little definition. It
refers to the ―second generation‖ Web,
today‘s WWW that is more interactive
and participatory than the Web used
to be. Most people use it to refer to
things like social networks such as
Facebook, and other sites such as
YouTube, where people can post stuff
and others can comment. Some people
are referring to ―Web 3.0‖ already.

6. 6
What about Web 3.0, then?
Web 3.0
• Even cooler than Web
2.0.

7. 7
OK, what does Google say?
 Eric Schmidt, Web 2.0 vs. Web 3.0
in a YouTube video from 2007

8. Let’s try again!
8
 What is ‘Web 3.0,’ and
is a new
should you care? way for you to
• Nova Spivack, Twine‘s collect online
content – videos,
founder, said in an photos, articles,
interview last week [3 years Web pages,
ago!] that Web 3.0 is more products - and
bring it all
chronological and simple together by topic,
than some would make it so you can have
out to be. It just means it in one place
and share it with
we‘re in the third decade of anyone you want.
the Internet, which
See next slide!
technically began in March
[2009], he said.
• CNN SciTechBlog May
25, 2009

9. 9
Twine is now Evri!
 SEATTLE and SAN FRANCISCO, March
11, 2010—
• Evri (www.evri.com), the search and
discovery engine that filters the real-time web
for news and conversations that matter and
distills them into intelligent information
streams, announced today the acquisition of
Radar Networks including its flagship
property, Twine.com. The acquisition of
Twine.com, which gives users a smarter way
to share, organize and find information with
people they trust, brings together the two key
players in the semantic web space and creates
the industry‘s most comprehensive consumer
semantic search & discovery company. Press
Release

10. 10
Trends to come?
1. Real-time:
• Information is moving faster online
now than before. Breaking news events
occur on Twitter, the micro-blogging
site, not just on news Web sites. Real-
time searches allow users to get the
latest buzz and to converse. Read more
from Siegler at TechCrunch.
• What is ‗Web 3.0,‘ and should you care?
• Posted by: John D. Sutter -- CNN.com
writer/producer

11. 11
More trends?
2. Semantics:
• Researchers are trying to teach
computers to understand us better so
they will know what we mean when we
search for something, not just which
keywords we're typing in. CNET‘s Tom
Krazit writes that Google is
downplaying the importance of the
‗Semantic Web‘ but is actually moving
in that direction.
• What is ‗Web 3.0,‘ and should you care?

12. 12
Another?
3. Open communication:
• There‘s a lot of data online. Citizen
scientists are compiling it and
computer scientists are using it, but
some predict open communication
and product development will be
stamps of the new Web era. More on
this from Richard MacManus at
ReadWriteWeb.
• What is ‗Web 3.0,‘ and should you care?

13. 13
A Fourth?
4. Mobile and Geography:
• Some say geography is playing a
bigger role in the information we post
online. As Will Sullivan points out in a
recent post to Poynter.org, the rise of
GPS-enabled phones is feeding this
trend.
• What is ‗Web 3.0,‘ and should you care?
• Consider, also, the addition of the
capability of indicating your location on
Facebook

14. 14
But what is Web 3.0?
 The suggestion seems to be that
• If Web 1.0 was the content web
• And Web 2.0 was the social web
• Then web 3.0 will be the one that
brings them together and creates
meaning out of it—putting the content
into the social context

15. 15
How to make that work?
 One way is Tim Berners-Lee’s Semantic
Web
• . . . a world in which software ―agents‖
perform Web-based tasks we often struggle
to complete on our own.
• A Semantic Web agent could be
programmed to do almost anything, from
automatically booking your next vacation to
researching a term paper.
• . . . it involves a reannotation of the Web,
adding all sorts of machine-readable
metadata to the human-readable Web pages
we use today . . .
• Tim, Lucy, and The Semantic Web

16. 16
What’s metadata?
 That’s something librarians know
about!
• metadata
• Literally, ―data about data.‖
Structured information describing
information resources/objects for a
variety of purposes.
• Descriptive metadata facilitates
indexing, discovery, identification,
and selection

17. 17
Let Tim Explain
 Metadata is like keywords or subject
headings attached to webpages

18. 18
A Simpler Explanation?

19. An Example of a Prototype Semantic 19
Web Website

20. 20
How Twine Evri Works

21. 21
Similar search engines to Evri
SenseBot is a semantic search engine, meaning that it attempts to
understand what the result pages are about. It uses text mining to
parse Web pages and identify their key semantic concepts. It then
performs multidocument summarization of content to produce a
coherent summary. You can read more about the approach in our
interview to Search Engine Journal.

22. Then there’s a new start-up 22

• Bottlenose is a real-time discovery engine for the
social web. It measures what the crowd is paying
attention to, so you can discover and focus on what‘s
important now.
• Bottlenose shows you a live streaming view of what
the crowd is thinking, sharing and talking about right
now. It‘s visual too - you can literally see what‘s
happening.
• It gives you insights and analytics into what‘s behind
the trends and who is influencing the conversation.
• Launched in public beta July 24, 2012
• Bottlenose was founded in 2010 by serial
entrepreneur, Nova Spivack, and Web
technologist, Dominiek ter Heide.

23. 23
But is that really Web 3.0?
 What are they saying in 2012?
• Web 3.0 is alive and real
• While the definitions vary I think about the
next generation Internet as having three
elements: it is ‗personal‘, it is ‗intelligent‘ and it
is ‗mine‘. It is about building and equipping
consumers with the tools to build ‗personal
intelligent webs‘.
• A web 3.0 world is more about Jeannie from the
television show ‗I dream of Jeannie‘ or Aladdin.
It is where I have assistance in building
dynamic and customized webs of content,
function and social connections that literally
alter on the fly based on what I want and what
it knows. A web 3.0 world is not about finding
but about filtering, organizing and doing. Very
different from the librarian of my youth.

24. 24
Another Prediction
Better, Smarter, Faster :
Web 3.0 and the Future
of Learning
APRIL 2011
Training+Development

25. So that’s Web 3.0??? 25
What about
Web 4.0, etc.?
See presentation ―Web
4.0 and beyond‖ for
some answers!

26. Animated Content Page
 Text Placeholder
Tip: You can delete this text and put
your own in over top of it.

27. 27
Alternate Animated Content Page
 Text Placeholder
Tip: You can delete this text and put your
own in over top of it.

28. PowerPoint 2010 & 2007*
and PowerPoint 2008 & 2011 (Mac)**
 Cross-Platform
Use this template in Compatibility
*PowerPoint 2007 **PowerPoint
either PowerPoint 2008 and 2011.
2007 or 2010 for the If the video is not
PC or PowerPoint playing with If the video
2008 or 20011 for PowerPoint 2007 animation is not
Mac. you are missing a playing on a Mac
required update computer you are
Presentations saved from Microsoft. missing a
from this template in required plug-in
.PPTX format will The Office 2007 for QuickTime.
work in PowerPoint Service Pack 2
2007, 2008(Mac), 201 installs automatically Flip4Mac is a WMV
0, 2011(Mac). with Windows video plug-in for
Update. Quicktime. It is a
Presentations saved free plug-in
in .PPT format will You can also distributed by
work in all versions of download the update Microsoft.
PowerPoint ‘97 manually from
through 2011. But Microsoft here. Get the Plug-in here.
.PPT files will no
longer contain the
video animation.

29. Animated or Static?
You can change
between static and
animated layouts by
clicking on the Layout
tab in the HOME menu
on the ribbon.
For example this slide
uses the static layout.

30. Useful Images and Icons

31. 31
Bulleted Content Page
• This Layout Page has bullets
• And Indented Levels
• Level 3 Text Placeholder
• Level 4 Place Holder
• Level 5 Place Holder

32. 32
Agenda / Summary Layout
Discussion Item One – A Placeholder for text
Goal 1
Add a second line of text here
Discussion Item Two – A Placeholder for text
Goal 2
Add a second line of text here
Goal 3 Discussion Item Three – A Placeholder for text
Add a second line of text here
Goal 4 Discussion Item Four – A Placeholder for text
Add a second line of text here

33. 33
Bar Graph Page Chart Title
Layout
Here is the description of the
graph. This chart is Category 4
compatible with PowerPoint
98 and newer versions.
Here is some more text. You Category 3
may delete the graphical
elements.
Category 2
Category 1
0 2 4 6
Series 3 Series 2 Series 1

34. 34
Chart Title
Bar Graph Page
Series 1 Series 2 Series 3
Layout
Here is the description of the 5
graph. This chart is enhanced
with features from
4.5
PowerPoint 2007 and newer 4
versions. 3.5
Here is some more text. You 3
may delete the graphical 2.5
elements.
2
1.5
1
0.5
0

35. 35
Geographic Q1 Q2 Q3
Region
Sample Table Layout
Here is the description of the United States 1254 1254 1254
graph. This chart is
compatible with PowerPoint Europe and Asia 324 324 324
97 and newer versions.
Australia 32 32 32
Here is some more text. You
may delete the graphical
elements.
South America 2 2 2
Canada 1 1 1
Mexico 1 1 1
TOTALS 1614 1614 1614

36. 36
Comparison Page
Your Sub Title Here Your Sub Title Here
 This is a place holder for  All the graphical elements
item one. Item one can be can be moved, copied, or
text, a picture, graph, deleted from the slide
table, etc. This is a place master view.
holder for item one. Item
one can be text, a picture,
graph, table, etc.

37. 37
Example Pie Graph
This is a PowerPoint 2007 (or
Quarterly Energy Usage
newer PowerPoint version) for
the enhanced graph. You may
change this graph as you
9%
wish.
10%
This chart utilizes features
available in PowerPoint 2007 23% 58%
or higher.
1st Qtr 2nd Qtr
3rd Qtr 4th Qtr

38. 38
Quarterly Sales
Example Pie Graph
This is a PowerPoint 97 (or 1.2
newer PowerPoint version)
compatible graph. You may 1.4
change this graph as you
wish.
This chart can be modified in
all versions of PowerPoint.
3.2 8.2
1st Qtr 2nd Qtr
3rd Qtr 4th Qtr

39. 39
Smart Art Page Second
Layout level of
text
This chart utilizes Smart Art here
which is feature in
PowerPoint 2007 or any
newer version.
You can
And remove
Another the
image.
Another
Point
Here

40. 40
Smart Art Page Step 1
Layout
This chart utilizes Smart Art
Add Supporting Text Here. You can
which is feature in change this layout by selecting
PowerPoint 2007 or any different SmartArt options.
newer version.
Step 2
Add Supporting Text Here. You can
change this layout by selecting
different SmartArt options.

41. 41
A Two Column Page Layout
QUICK FACT QUICK FACT
A content placeholder. Use for A content placeholder. Use for
text, graphics, tables and graphs. text, graphics, tables and
You can change this text or graphs. You can change this
delete it. A content placeholder. text or delete it. A content
Use for text, graphics, tables and placeholder. Use for
graphs. You can change this text text, graphics, tables and
or delete it. A content graphs. You can change this
placeholder. Use for text or delete it. A content
text, graphics, tables and graphs. placeholder. Use for
You can change this text or text, graphics, tables and
delete it. graphs. You can change this
text or delete it.

42. 42
Two Picture Page Layout
A placeholder for the 1st picture A placeholder for the 2nd picture
More information can be added More information can be added
here by changing this text. here by changing this text.

43. 43
Three Picture Page Layout
 A  A  A
description description descripti
of the first of the on of the
picture. second third
You may picture. picture.
change this You may You may
text. change this change
text. this text.

44. Picture Layout
You can add a description of the picture here.
In PPT 2007 or newer, this is a custom layout and can be modified
under the slide master view.

45. Questions? Comments?
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