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Content Marketing Strategy by Ron Swanson
Tony Wright
CEO & Founder, Wright IMC

Joe Youngblood
Senior Specialist
About Me

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Had a web site mentioned in Wired Magazine
Had websites mentioned on CNN, NBC, FOX, CBS, ABC etc..
Established ‘Game Music Videos’ as a type of video content
Eat, sleep, breathe, content marketing and link building
Senior Specialist at WrightIMC (we rock)
Tweet me @YoungbloodJoe
Tell Greg Gifford how good this is at #GregvsJoe
asfasf
Simplicity: Don’t make things too hard
Image slide
Brainstorm: Have lots of ideas ready to go
Finish: Get stuff done.
Image slide
Toughness: Not all content will do great
Logs: Record the important stuff for easy reuse
Expectations: Set them low
Targeting: Know your audience
Code: Have a code, stick to it
Work: Get it over with quickly
Curiosity: Acceptable only when something you thought you knew goes very wrong
Plan for the Worst: All awesome things come to an end
Strengths: Know the strengths and capabilities of your team
Fast: The slow get eaten

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Have Fun: Be an unstoppable good idea machine
Stay Controlled: Don’t let pushy bosses / clients get too involved
New Things: Try new approaches to things you think you know
Image slide
Geo-Targeting: target the right country / city / region
Find Influencers: Get them to recommend your content
Social Strategy
• Sorry no Ron Swanson image here.
• List of Facebook Graph Search queries:
http://wrightimc.com/blog/2013/08/12/thegiant-list-of-facebook-graph-searchqueries/
• Link to Pubcon Austin Presentation:
http://www.slideshare.net/joeyoungblood/p
ubcon-austin-2013-using-social-networksto-create-distribute-and-kickass-at-content
• Reddit Ad formats:
http://blog.reddit.com/2013/10/remakingour-self-serve-advertising.html
Celebrate: Enjoy your successes
Now you’re ready
That’s it
That’s it
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My site: JoeYoungblood.com
WrightIMC Blog: WrightIMC.com/Blog
More sweet slides at: SlideShare.net/JoeYoungblood
Twitter: @YoungbloodJoe

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Content Marketing Strategy by Ron Swanson or The Swanson Pyramid of Great Content Marketing

Hinweis der Redaktion

  1. Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  2. Outsource what they can’t do. Ron would privaize the whole parks department through Chucky Cheese. Put a quarter go on a slide, put in a quarter see a duck.
  3. Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  4. Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  5. Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  6. Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)