Pitch witness statement

1. Witness statement
Learner name
Documentary Title
Unit number and title Unit 2 Communication Skills for Creative Media Production
Description of activity undertaken
Task 3 the Pitch (With a recording of your pitch and accompanying support material)
Working in the same groups of three learners must pitch their idea to the panel explaining their idea for a
documentary on an ethical issue within the media industry.
The pitch must include the following information:
• Name & Logo
• Aim of the show
• The key points the documentary will feature and research to support this
• Who the target audience of the show and why the show meets the choses audiences needs
• Also consider the style, theme, tone and technology of your pitch, as your pitch should reflect the ethos of
your documentary
Assessment and grading criteria
P4, M4, D4 deploy
and
manage
appropriate
technology
to
pitch
a
media
production
proposal
P5, M5, D5 employ
appropriate
forms
of
address
in
a
media
production
pitch
to
communicate
ideas
How the activity meets the requirements of the assessment and grading criteria
Did the learner meet the following requirements Disagree Agree Strongly agree
Present an appropriate proposal
Including outline of idea; requirements; audience; & USP
Deploy appropriate Technology
E.g. use presentation software and consider slide design; transitions;
visual aids etc
Employ appropriate forms of address
E.g. clarity of voice; tone of voice; register, clarity of expression; use of
technical language; maintaining engagement, eg eye contact,
reinforcement of points, reference to screen
Any other comments:
Witness name Job role
Witness signature Date
Learner signature Date