1. APRA- UPSTATE NEW YORK CHAPTER FALL 2016
newsletterAPRA-UNY
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2. ROTC / Military
Alumni Updates
- Joe Stabb
About Joe Stabb
Joe Stabb is a lecturer of public
relations/communications at SUNY
Fredonia and a strategic partner
at Fuerst Consulting Corporation
specializing in digital media,
marketing communications,
business management, and
research methodologies. Stabb
has worked with clients/
companies in a variety of
industries to utilize their
traditional and digital
resources to meet and
exceed their revenue goals.
He actively implements
and publishes research in
various areas of higher
education institutional
advancement.
Joe is a graduate from
Utica College of Syracuse
University with a Bach-
elor’s degree in Public
Relations, a Master’s of
Science degree from
Keuka College in Manage-
ment, and is currently
a Doctoral Candidate in
Leadership and Policy
from Niagara University.
In his free time, Joe enjoys
camping and traveling,
attending the theater or
opera, and cooking and eat-
ing at local restaurants.
One of the most difficult alumni groups to track are those graduates from
ROTC programs. As prospect researchers we almost never receive updates
from the various military branches. This information does exist and may be
accessible to you and your development team.
One key way to get access to the information is by building and maintaining a
relationship with the ROTC command at your institution. The service members
that staff and teach in the ROTC programs are active duty service members. This
is true for any branch of the military and ROTC program that may be on your
campus. These service members have access to the global military directory for
their respective branch of the military. You can work with them to help you gather
updated information about your alumnus.
You will want to make this as easy as possible with the least amount of effort for your
ROTC offices. Another suggestion is that you tie this research to something other than
donor outreach. Your initial contact with your military alumni might be better aligned
with forming an affinity group, having someone come back to campus to speak, or cleaning
your database to help with accreditation outcomes.
Another way to gather the same information is to work with a group of alumni that you
may already be in contact with that are active duty or reservists and have graduated from
your ROTC program. A single or small group of alumni may want to be involved and have
access to this information. This could be a great alumni affinity group that engages in
helping to gather data.
Our military affiliated alumni groups are very difficult to track and maintain, but if we
develop and maintain the right relationships we can overcome the data gap.
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APRA- UPSTATE NEW YORK CHAPTER FALL 2016