2013 FCPNY Graphic Awards Presentation

Best Grocery

Division A - Black & White

Friday, April 12, 13

Best Grocery

Norwich & Sidney
2nd 3 rd
Warsaw Pennysaver
Pennysaver
Excellent Excellent
imagery and spacial
engaging layout. Great
text. use of the
grid and
effective
callout of
the prices.


Best Grocery

1st
Warsaw Pennysaver
Using interior
store imagery
ad departs from
product oriented
layout. Great
use of type and
burst.


Best Grocery

Division B - Process or Spot Color


Best Grocery

Genesee Valley Penny Saver
Honorable
Mention
Stood out among
the typical
crowded grocery
ad. Refreshing
to see a new
take.


Best Grocery

2nd Newsday Media Group 3 rd
Newsday Media Group

Fresh use Excellent
of color use of
and font to color and
compliment visual
visual layout.
element.


Best Grocery

1st
Newsday Media Group

Top panel is
colorful and
lively showcasing
food products
designed in a
grid. Easy to
view.


Best Restaurant Ad



Best Restaurant Ad

2nd Lake Country Pennysaver

Focus on
enticing
food
photography
with clear
headlines
and
restaurant
benefits
makes ad
successful.


Best Restaurant Ad

1st
All Island Media

Visually
stimulating and
eye-popping ad.


Best Restaurant Ad



Best Restaurant Ad

Honorable
Mention
Great food images
and cool type make
ad visually
interesting and easy
to read.


Best Restaurant Ad

Genesee Valley
2nd 3 rd
All Island Media
Penny Saver
Attractive Nice use of
food place typography
setting and with
clear offer imagery.
make this
ad a
winner.


Best Restaurant Ad

1st
Newsday Media Group

Great use of
restaurant theme
in this ad.


Best Convenience Store or Deli/Cafe Ad




1st
Turnpike Pennysaver
Logo and store
front graphic
come together
to create a
cute country
feel.



2nd Tri-State Pennysaver 3 rd
Newsday Media Group

Solid Star
graphic spangled
layout graphics
with draw your
attractive eye to the
product value
shot savings in
combined this ad.
with great
logo and
coupons
make this
ad
successful.



1st
Metro Group

Visually
appealing
layout. Easy
flow of text
and graphics.


Best Single Ad - Black & White

Division A - Ads Less Than 12 Inches


Division A - Ads Less Than 12 inches

2nd 3 rd Norwich & Sidney
All Island Media
Pennysavers
Engaging Everyone
cartoons wants a roll
make this of money, so
ad pop! this ad
really draws
the eye in.


Division A - Ads Less Than 12 inches

1st
LeRoy Pennysaver

Upscale bridal
image and beautiful
typography make
this a standout ad.



Division B - Ads Over 12 Inches



2nd Seneca County Area Shopper

A great
selection
of cement
product
photography
really
sells this
advertisers
services.



1st
Hi-Lites

The visuals in
the ad
complement the
complete story.


Best Single Ad - Color

Division A - Process or Spot Color - Under 12 Inches


Division A - Process or Spot Color - Under 12 inches

2nd Prime Time Express 3 rd
Warsaw Pennysaver

This ad Absolutely
makes me beautiful
want to ad.
grab my
shoes and
go bowling.


Division A - Process or Spot Color - Under 12 inches

1st
The Merchandiser

Strong visual
of dart board
and interesting
type makes this
ad a success.



Division B - Process or Spot Color - Over 12 Inches


Division B - Process or Spot Color - Over 12 inches

2nd Hi-Lites 3 rd
RW Publications

Strong ad. Fun holiday
Let’s all graphics
volunteer! inspire you
to attend
this event.


Division B - Process or Spot Color - Over 12 inches

1st
Lake Country Pennysaver

Clean,
informational
auto ad with
clear and
direct headline
makes this a
standout
automotive ad.


Best Ad Series

Advertiser Continuity - 3 Ads or More


Best Ad Series

Honorable
Mention

Great use of
color and
graphics and
engaging to the
reader.


Best Ad Series

2nd LeRoy Pennysaver 3 rd
Hi-Lites

Great
Family
combination
restaurant ad
of
campaign uses
photography
cohesive color
and
graphics to
typography
tie together
with a
entire
targeted
campaign.
headline.
Makes a
great
campaign.


Best Ad Series

1st
The Merchandiser
Great use of
small ad space
with graphic
and cheeky
text.


Best Automotive Ad



Best Automotive Ad

Norwich & Sidney
2nd 3 rd
Turnpike Pennysavers
Pennysaver
This ad Dominant
makes me logo.
want to grab Interesting
a pencil and auto photo
sign on the and
dotted line. distressed
type
headline
work well in
this ad.


Best Automotive Ad

1st
Norwich & Sidney Pennysaver

Excellently
balanced layout.
Uncluttered and
well ordered.


Best Automotive Ad



Best Automotive Ad

Genesee Valley
2nd All Island Media 3 rd
Penny Saver
Engaging This ad
headline, really
great auto stands out
art and because of
interesting it’s clean
use of design.
coupons
highlight
this ad.


Best Automotive Ad

1st
The Merchandiser

Well timed ad
and great
offer.


Best Institutional Ad




Genesee Valley Seneca County
2nd 3 rd

Penny Saver Area Shopper
The happy
Cute photo
cow makes
inspires
you want to
the reader
fill your
to action.
freezer.



1st

Simple, effective
graphic and
headline make
this an
appealing ad.



Seneca County

Area Shopper
Well laid The witch
out for an draws you in
ad of these and there’s
dimensions. free broom
Great parking!
colors!



1st
Prime Time Express

Construction-themed
photo frame
clearly represents
advertiser.


Self Promotion - Own Publication

Self Advertising


Self Advertising

Genesee Valley
2nd The Merchandiser 3 rd
Penny Saver
Excellent Cool
visual layout
center listing
spread all the
highlights towns and
the areas that
company’s the paper
accolades. reaches.
Creative
use of a
lot of
text.


Self Advertising

1st
County Shopper

Beautiful full bleed
bridal photograph with
great offer for wedding
planner guide.


Self Promotion - Other Alternatives

Division A - Promotion Other Media



Genesee Valley
2nd 3 rd
Tri-State Pennysaver
Penny Saver
Colorful
Stylish,
graphic
upscale
layout
t-shirt
showcases
helps
advertiser
further
products.
brand
this
publicatio
n.



1st
Scotsman Community Publications

A moving
opportunity brands
this publication.



Division B - Rate Card Design



2nd
Lake Country 3 rd Genesee Valley
Penny Saver Penny Saver
Clean and Nice, large
classic map
layout complements
makes this rates and
rate card self-
easy to promotion.
read and
understand.



1st
Yorktown Pennysaver

Boldly graphic
and color coded
layout makes it
easy to navigate.
Like the
informational
quality of this
piece.


Self Promotion

Classifieds


Self Promotion
Classifieds

2nd Genesee Valley Penny Saver
Ad clearly
explains the
low cost of
an
automotive
classified.


Self Promotion
Classifieds

1st
Norwich & Sidney Pennysaver
Fun graphic on
cover draws
your attention
to free
classifieds.


Special Promotions

Division A - In Paper Promotion / Special Sections


Special Promotions
Division A - In Paper Promotion / Special Section

Seneca County
2nd 3 rd
County Shopper
Area Shopper
Activity Cute
engages Halloween
young ad,
readers. appropriate
Great for the
balance of holiday.
editorial Graphics are
and fun and
advertising. engaging.


Special Promotions
Division A - In Paper Promotion / Special Section

1st
Metro Group
The shop local
double truck is
graphically
interesting,
locally focused
and well laid
out.


Special Promotions

Division B - Separate Sections


Special Promotions

2nd Moneysaver Advertising 3 rd
Metro Group

Great use Beautiful
of single tribute to
color to our
tie in military.
entire Engaging
publication. masthead.


Special Promotions

1st

Great graphic
design,
excellent demo
of on-line and
print ads.
Great sales
combo of on-
line and print.


Separate Publications

Division A - Magazine



County Shopper
Honorable
Mention
Great interior
graphic design,
beautiful maps
and wonderful use
of gray tones.



2nd The Merchandiser 3 rd
Today’s CNY Woman

Good layout Gorgeous high-
and quality cover
excellent with great
use of interior
background design and
graphics. targeted
content make
this a great
publication.



1st
Warsaw Pennysaver

Lovely layout
with beautiful
pictures and
graphic design.
Perfection.



Division B - Tabloid



Norwich & Sidney
2nd All Island Media 3 rd

Pennysaver
Great use Nice use of
of white text in
space and vertical
nice space.
headline
text.



1st
Tri-State Pennysaver

Graphic modern
cover and design
throughout packs
a visual punch
with well
designed interior
ads.


Community / Customer Service

Division A - Community Support - Good Will



Metro Group

The piece
This article
chronicles an
deserves
act of good
recognition
will in a
because it
way that
highlights a
encourages
project that
and motivates
makes meaningful
the community
connections in
to get
the community.
involved and
contribute to
a worthy
cause.



1st
Moneysaver Advertising

While the benefit
ads may seem like
simple gestures,
they are undoubtedly
very important to
those who receive
the much needed
support.



Division B - Best Writing



Scotsman Community
2nd 3 rd
LeRoy Pennysaver
Publications
The writing To pack so
is thoughtful much
and engaging thought-
and balanced provoking
perfectly by information
quotations into such a
carefully short piece
selected and takes great
included in skill.
the
developing
narrative.



1st

The article makes
a powerful
statement without
become overwrought
with heaviness.


Online Presence

Division A - Website


Online Presence

3rd Lake Country Pennysaver

The clean
layout makes
this site easy
to navigate and
search for
content.
Straightforward
calls-to-action
icons on the
top right. Very
clear and
thorough
information on
sizes and
prices for
display and
classified ads.
As a graphic
designer, I
appreciate that!


Online Presence

2nd Angola Pennysaver 2 nd
Newsday Media Group

Clean design The website
and easy design is
navigation modern and
makes this well organized.
website The site is
appealing. well trafficked
with comments
on news
stories from
its readers
and the news
content is
updated very
regularly.


Online Presence

1st
Nice, clean homepage
and easy to navigate.
Excellent balance of
editorial content and
advertising that
engages the user. The
classified section is
nicely segmented so
that you can find
what you need easily.


Online Presence

Division B - Facebook


Online Presence

2nd Today’s CNY Woman 3 rd
Angola Pennysaver

There is a Publisher does
nice mix of an excellent
posts job using
driving the images in
user to the their status
print updates and
publication's wall posts
articles, and utilizes
general the cover
messages, photo to
event highlight
announcements their product.
and
promotions,
photos and
more. Nice
"like" base,
too!


Online Presence

1st
The publisher
effectively uses
photos in wall posts
and status updates.
They work to engage
their Facebook fans
by starting
discussions and
weekly polling with
results published in
the print edition.

General Excellence Magazine

Division A - Any Amount of Editorial Content



2nd Genesee Valley Penny Saver 3 rd
Prime Time Express
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Good clean Glossy Holiday
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cover encourages Inside This Book! 516-872-9500

excellent use reader interest.

594509
of Well organized.
organizational
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ORDER ON LINE:

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1st
The Merchandiser

Slick attractive
covers, with a
great grid design
including full
bleed pages make
this the winning
entry.


General Excellence Tabloid

Division A - Up To 15% Editorial Content


Division A - Up to 15% Editorial Content

Norwich & Sidney
2nd 3 rd
Pennysaver
Well The
designed interior
covers and is laid
easy to out well
read and very
interior well
layout and organized.
great
individual
ad design
help this
publication
win.


Division A - Up to 15% Editorial Content

1st
Seneca County Area Shopper

Good use of ad
content, nice
center spread.
Entire publication
has a clean
layout and easy
flow.



Division B - More Than 15% Editorial Content



Scotsman Community
2nd 3 rd
Turnpike Pennysaver
Publications
Clear Good font
masthead selections
works well and banner
with headings
advertising/ for
editorial classifieds.
ratio
throughout.
Great
service
directory



1st
Steuben Courier-Advocate

Excellent
balance of
editorial and
advertising.


2013 FCPNY Graphic Awards Presentation

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2013 FCPNY Graphic Awards Presentation