Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.

1. How To Repurpose Your
Content in 2016
Finding your best pieces of content and how to breathe new life into
them
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2. Repurposing Your Content
There are a number of reasons
why you should want to repurpose
your best performing content:
• You already know it performs
well
• Keep it fresh and relevant
• Different formatting may attract
different users
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3. Finding The Best Performing Content
Google Analytics can show you the
most popular pages of your
website. In Google Analytics:
• Click on Behavior
• Then click Site Content
• Then click Landing Pages
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4. Finding The Best Performing Content
Once there you can filter the
results further by typing blog in
the search bar and clicking the
magnifying glass.
This will leave you with all of the
blog posts on your website sorted
by most visits to least.
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5. What To Do With That Best Performing Content
After we have collected a list of
the best performing blog posts, we
can start to plan our revisions by
using the following methods:
• Reformatting
• SlideShare
• Infographics
• Video
• Podcasts
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6. Reformatting
Check to see if the best blog posts
have any similarities. Look for ways
to further enhance content by
using:
• Corresponding Images
• Bullet Points
• Header Tags
• Internal & External Links
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7. SlideShare
SlideShare is a great website that
hosts a ton of valuable
presentations.
Create slides that show a
condensed version of your post.
Easily share that information on
other social sites or embed into a
blog post.
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8. Infographics
Infographics are a graphical
representation of the data you
wish to present.
Infographics are made in a number
of different ways and are shared
frequently on social media.
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9. Video
Video is increasing in popularity
and should be a solid part of every
businesses’ marketing strategy.
A video can be a product tutorial,
walkthrough of a facility, business
owner discussing a service or
product or even testimonials of
satisfied clients.
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10. Podcasts
Similar to video, podcasts continue
to increase in popularity. A podcast
can range from
• One person talking about a
particular topic or product
• A host and a guest discussing
popular topics
• A tutorial on specific products
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11. Conclusion
Be sure to repurpose your content in
different ways to keep it fresh and
relevant. Some ways to achieve this
are:
• Formatting
• Creating a SlideShare presentation
• Creating an infographic
• Make a video on the topic
• Record a podcast on the subject
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