Joe Cox

Kansas City, Missouri Area, Kansas United States

Vice President of Engagement @Barkley & lover of pop culture marketing

Advertising / Marketing / PR

My experience and education has given me a unique perspective in brand building, real time marketing, influencer relationship management and emerging media. At Red Bull, I worked with company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since. With vitaminwater, vitaminwater zero & smartwater brands we took field marketing to a...