How to navigate it, tame it, and make business fun again.

1. It’s a Jungle Out There!
How to Navigate It, Tame It
and Make Business
Fun Again”
Joel Strom
Arizona Business Bank
CEO Lunch Series

2. Presentation Progression
• 2002 - 2007 – Managing Growth
• 2008/9 – Surviving and Thriving
• 2009/10 – New Reality
• 2011 – It’s a Jungle Out There
Why the Jungle?

3. Jungle Survival and Business
Success now have a lot in
common
So let me be your guide
today
through the business jungle
of 2011 and beyond

4. Think about what Jungles are like
Dense and dark – hard to see very
far ahead
Can’t see what’s lurking around the
next corner – Snake or Quicksand
Continuously changing - day and
night, hour by hour, area by area
Scary – strange sounds - imagination
takes over – fear - panic

5. Think about what Jungles are like
Dense and dark – hard to see very
far ahead
Can’t see what’s lurking around the
next corner – Snake or Quicksand
Continuously changing - different day
and night, hour by hour, area by
area
Scary – strange sounds - imagination
takes over – fear - panic
UNCERTAINTY

6. No matter what the challenges of the
jungle – some seem to thrive on them
They have figured it out -
How to look around the corner
How to deal with the uncertainties
They have mastered the
Jungle Strategies

7. 9 Critical
Jungle Strategies

8. Jungle Strategy 1
Conquer your fears
• Respect it but don’t fear it
• Take back control
• Listen through the noise
• Learn and make the unknown known

9. Jungle Strategy 2
Be prepared
• Learn what to expect
• Know the terrain and the pests
• Have the right tools and know how
to use them effectively

10. Jungle Strategy 3
Carry a light load
• Don’t carry more than you need
• Be efficient
• Treat resources as limited and
conserve

11. Jungle Strategy 4
Have a map, a route, a compass
• But have alternatives
• Remain flexible and adaptable
• Explore new routes and territories

12. Jungle Strategy 5
React quickly
• Or risk being dinner
• Don’t wait to make a perfect
decision

13. Jungle Strategy 6
Innovate
• New and better routes
• New uses for what you have available
• Utilizing competencies and resources

14. Jungle Strategy 7
Stay focused, alert and aware
• Stay focused on the customer
• Watchful of hidden menaces
• Be aware of changes in conditions

15. Jungle Strategy 8
Invest in your resources
• The best workers and guides
• Communicate the goals
• Have some fun
• You don’t want them deserting
you in the middle of the jungle

16. Jungle Strategy 9
Its not about outrunning
the leopard
• Be the best but be realistic

17. 9 Jungle Strategies
1.Conquer your fears
2.Be Prepared
3.Carry a light load
4.Have a map, a route, a compass
5.React quickly
6.Innovate
7.Stay focused, alert and aware
8.Invest in your resources
9.Its not about outrunning the
leopard

18. Joel Strom
Your personal guide through the
business jungle
www.joelstrom.com
joel@joelstrom.com
602-276-3033
www.slideshare.com