1. 2 things
Form follows function
1
The Man in Seat 61
Talent borrows, genius steals
2
Dieter Rams

2. Real-world Applications
Form follows function
TheNewspaper Club
- Man In Seat 61
http://www.seat61.com/
- M-Pesa
Online, often what looks good is actually shit,
Cultural Change
andNetflixlooks shit is actuallyGuide
- what Cultural Reference good.
- Irvine Brown: Last FM ‘Design’
Digital Experience
- Hivemind Challenge
- We Tell Stories: The 21 Steps
Collaboration
- The Evolution Of Line Rider
Curated Content
- Short Stories: The Dark SIde Of The Lens
- Nike: Onwards
Simplicity
- The Impossible Quiz

3. Real-world Applications
Talent borrows, genius steals
Dieter Rams vs.Club
- Newspaper Apple
http://kevinrose.com/blogg/2010/8/19/where-does-apple-draw-its-design-inspiration-meet-dieter-ram.html
- M-Pesa
Cultural Change
- Netflix Cultural Reference Guide
- Irvine Brown: Last FM ‘Design’
Digital Experience
- Hivemind Challenge
- We Tell Stories: The 21 Steps
Collaboration
- The Evolution Of Line Rider
Curated Content
- Short Stories: The Dark SIde Of The Lens
- Nike: Onwards
Simplicity
- The Impossible Quiz