1. Educational Path
Giuseppe “Joe” Di Donna

2. General Information
 Education in Italy is free and
compulsory from 6-25 years of
age, and is divided into five
stages: kindergarten (scuola
materna), elementary school
(scuola elementare), middle
school (scuola media), high
school (liceo) and university
(università). Italy has both public
and private education systems.
Italy has a large selection of
universities.

3. Elementary School (Scuola Elementare)
 I have started
Elementary School at
6 years old care of
Scuola Elementare
Gino Capponi – Milan
– Italy.
www.icscapponi.it
 After 5 years, I
obtained the Diploma
di Scuola Elementare

4. Middle School (Scuola Media)
 I attended courses care
of Scuola Media
“Zaccaria” – Milan –
Italy.
www.istitutozaccaria.it
 After 3 years, I
obtained the Diploma
di Scuola Media
Inferiore

5. High School (Liceo Classico)
 I attended courses care
of Liceo Classico
Edmondo De Amicis –
Milan – Italy
www.istitutideamicis.it
 After 5 years I have
obtained the High
School Diploma in
Classical Studies
(Maturità Classica)

6. 1976
High School Diploma
in Classical Studies

7. University
 I have attended many courses in
Medicine and Surgery care of the
Università degli Studi di Pavia for
some years (4). Because I belong to a
medical family (father and
grandfather) I have passed some
exams (Biology and Genetics, Social
Psychology, Microbiology, Mental
Hygiene, Chemical, Anatomy,
Biochemical, etc.), but I haven't
obtained the final degree because I
have changed my educational path.

8. University
 I attended courses care
of Università degli Studi
di Milano
www.unimi.it/ENG/
 On 1987, I have
obtained the Master of
Arts (Laurea Magistrale)
in Political
Sciences, specialized in
Social
Political, orientation in
Sociology.

9. University Degree

10. University Dissertation (Tesi)
 Dissertation of research about: “Woman’s
image within the nowadays’ advertising-
panorama” with the tutoring of Stefano
Draghi Professor of Methodology of
Sociological Research.
Prof. Stefano Draghi

11. PhD in Social and Political Sciences
 On 2010, I have started my PhD programme for the
University of Lausanne (CH) care of the Faculty of
Social and Political Sciences (SSP).

12. PhD in Social and Political Sciences
 The theme of my research is “History of the
Italian promotion in Switzerland 1919-1943”.
 My professor is Gianni Haver.
He is Professeur de Sociologie
de l’Image care of UNIL – SSP.

13. Professional Association
 Member of Swiss Marketing Association.
 Swiss Marketing is the professional association for marketing
experts. It concentrates the specialist knowledge of almost
4,000 technical managers from a wide range of industries.
 Swiss Marketing has a broad presence in Switzerland where
it is firmly established in 35 regional clubs, the association’s
living cells, where knowledge and experience is shared at the
managerial and technical levels.

14. Letters of recommendations

15. Letters of recommendations

16. Articles

17. Articles

18. Congresses

19. Congresses
BiTS Communication & Media Conference
September 12, 2012
"Social Media Optimization for SuperClubs
Breezes Resorts and SPAs”
“Integrated Marketing Communications for luxury hospitality ”
“Journée de la recherche 2012”