7. Google knows what i am interested
in searching...
Sunday, 19 May 2013
8. increasingly, that personalized greeting is becoming commoditized
Recognizing the customer with a "Welcome back Ms. --" is one of the basics of service design
Today we see people handing over their personal
data to big tech corporations, for free.
These products and services recognise who we are
and predict what we want. a process that has its
origins in the physical world...
Sunday, 19 May 2013
9. Recognising the customer with a “Welcome back
Ms. -----” is one of the basics of service design
Source: Jan Chipchase
Sunday, 19 May 2013
10. it acknowledges who we are and
reinforces our "right" to be in that
(private) space.
source: Jan Chipchase
Sunday, 19 May 2013
11. And in the context of an upscale location,
It also gently massages the ego
Sunday, 19 May 2013
12. Same again love?
Down at the local, personable service and
knowledge of previous orders is the norm. Adding
to the homely and relaxed feel of a place.
Sunday, 19 May 2013
14. Starbucks has begun asking UK customers for their name when
taking an order. As a practice presumably employed to enhance
brand loyalty, for some it can come across as being a little
disingenuous and commoditised. do people really want to be on
first name terms with their barista and have it shouted out
across a busy cafe? Particularly when they spell your name
wrong... context here.
faux friendliness...
Sunday, 19 May 2013
15. The social cues for signalling that someone is
known are well-established and highly evolved.
It can therefore be tough to get right.
Sunday, 19 May 2013
16. the imminent collision of the digital and the
real world mean these social cues are set to
become far more nuanced.FWD
Sunday, 19 May 2013
17. As more and more people embrace tech,
Your identity, your preferences, diets and
even feelings may well be known by default
(and at a glance).
Sunday, 19 May 2013
18. Consumers can come to expect intelligent, seamless
experiences that react to their preferences everywhere they
go. From public spaces, to hotels and retail.
Sunday, 19 May 2013
19. But will this lead to a societal shift in how we think about
the ownership of data?
If in a world where everyone knows your name, perhaps
there will be more value in anonymity?
No Google Glass?No Phones No Cameras
Sunday, 19 May 2013
20. Brands and society will have to adjust to this new
data heavy world - working together to
understand the boundaries of acceptable use.
Sunday, 19 May 2013
21. As research practitioners, we’ll need to keep an eye on this
new world and all the implications that arise with it.
Enter stage Flamingo.
Sunday, 19 May 2013
