The Power of Place
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My presentation on LBS and geo location applications for the Business Optimization Summit.
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The Power of Place
- 1. The Power of Place An #optsum workshop led by jodi gersh (@jodiontheweb)
- 3. Who here is on Foursquare? Gowalla? Other Geo/LBS app?
- 6. So let’s get started. Why does place have power? This is the statistical part of our trip
- 7. Location-Based Mobile Revenue Projections
- 10. Location and Advertising “ Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer . When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.” Juniper Research
- 11. Location-Based Mobile Social Networking in early adopter phase
- 15. Who here has a smartphone? iPhone? Android? other?
- 24. ACTIVITY Join some geo location social networks
- 25. Join?
- 26. Venue Screens
- 28. Deals / Rewards/ Promotions
- 29. ACTIVITY Claim Your Business
- 32. ACTIVITY Set up rewards
- 37. Ogilvy Foursquare Strategy As is the case with any social media tool, you have to determine your goals as part of your strategy.
- 38. Examples galore…
- 42. Source: MarketingToolsCentral Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party
- 50. Examples H&M & Volvo partnered with MyTown and offered virtual goods to users within the vicinity of related venues (stores, dealerships, auto shops).
- 52. You have to complete challenges to get rewards
- 54. ACTIVITY Your Ideas 30 minute brainstorming
- 55. Are you a developer or do you have access to developers?
- 57. Monitor Checkins - Trends - Deals What’s going on out there??
Hinweis der Redaktion
- Relevant to location
- Foot traffic, measured
- Location social networking vs basic lbs utility
- It took Foursquare a year to reach one million; three months to hit 2 million, and a month and a half to hit 3 million. By comparison, it took Twitter about 2 years to get one million users.
- Yelp You look on the phone, it recognizes your location, shows you some type of relevant information about stuff nearby. Utilizes phones GPS.
- 1- http://foursquare.com 2- http://gowalla.com 3- http://loopt.com 4- http://whrrl.com 5- http://www.scvngr.com/ 6- http://brightkite.com http://www.facebook.com/places/ http://www.booyah.com/ (mytown)
- Have someone come up to my computer to claim their business http://foursquare.com/businesses http://www.facebook.com/places/ http://www.google.com/local/add/analyticsSplashPage
- Why would this information be valuable to you? http://foursquare.com/businesses/
- http://wereward.com Self service- http://app.wereward.com/ You Create A Reward Listing - Business owners use WeReward’s self service platform to claim your business profile and create a reward listing for mobile consumers to see. The listing includes a logo for your business, an about page, and a description of what you want consumers to do in order to claim your reward. http://www.shopkick.com/ Want to partner with us? We'd love to talk. Retailers and Businesses: [email_address] What if you could flip on a switch and turn offline stores into interactive worlds, using your smart phone? That’s shopkick. http://www.placepop.com/about/rewards/businesses Lets any local business reward individuals for loyalty, or as a group for collective visits. http://www.topguest.com "Checking in" could be the new travel rewards program, if Topguest has its way. Topguest wants to link your existing travel rewards programs to your mobile check-ins. To do so, it links with well-known check-in services like Foursquare, Gowalla, Google Latitude, Loopt, Yelp and Twitter. "Check in" to your hotel with the service of your choice and you could earn hotel reward points. Check in to your flight and earn miles. You don't need to download another app, or check in a second time with Topguest.
- Context Optional http://www.facebook.com/contextoptional?v=app_138622846180985 http://www.contextoptional.com/
- Top brands on 4sq http://www.osnapz.com/FoursquareBrands.aspx
- Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.
- “ This represents a remarkable opportunity for a brand to promote a product directly to people who are visiting a location where that product is sold. It’s accessible to anyone who checks in on Gowalla, regardless of how many times they’ve checked in or whether or not they’ve been to that location previously,” said Gowalla founder Josh Williams
- http://SimpleGeo.com http://geotoko.com http://locationlabs.com http://fireeagle.yahoo.net http://www.viaplace.com
- http://www.checkinmania.com/ http://www.placepop.com http://footfeed.com/ http://www.fourwhere.com/ http://www.snacksquare.com search for specials