DOWNLOAD MY SLIDES FOR FREE: https://imanageproducts.com/5-product-leadership-lessons-learnt-ministry-of-justice-digital/ Talk about what I learned from my time as interim head of product at the Ministry of Justice Digital Team - for Product Management Festival 2015, Zurich Full video of the talk here: https://www.youtube.com/watch?v=vxKrrs1s1M8

1. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
DIGITAL JUSTICE
PRODUCT MANAGEMENT FESTIVAL 2015
@JOCKBU
JOCK BUSUTTIL
PRODUCT PEOPLE LIMITED

2. OBLIGATORY STUFF
ABOUT ME

3. STUDIED CLASSICS Photo: NEOS KOSMOS

4. DREAMT OF FLYING THESE Photo: EPA

5. FLEW THIS BAD BOY INSTEAD Photo: tjweston

6. WASN’T VERY GOOD AT IT

7. GOT A JOB

8. 12 YEARS
LEARNED A FEW THINGS

10. 3 YEARS
LEARNED A LOT MORE

13. PRISONS

14. COURTS

15. AND... MOJ DIGITAL Photo: MOJ Digital

16. We build digital services
so good, people prefer
to use them

17. HOW?

18. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
5 WAYS(TO START WITH)
1. PUT USER NEEDS FIRST
2. BUILD AN EMPOWERED TEAM
3. TRANSFORM FROM THE TOP DOWN
4. SHOW, DON’T TELL
5. IMPROVE CONTINUOUSLY
@JOCKBU

19. PUT
USER NEEDS
FIRST
# @JOCKBU

20. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
THE OLD WAY
#1 https://www.gov.uk/service-manual/start
@JOCKBU

21. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK @JOCKBU
A BETTER WAY
#1 DISCOVER VALIDATE BUILD IMPROVE
https://www.gov.uk/service-manual/start

22. BOOKING A PRISON VISIT#1 Photo: Antonio Olmos / Guardian

24. Photo: MOJ Digital

25. BUILD AN
EMPOWERED
TEAM
# @JOCKBU

26. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
HIRE BRILLIANT PEOPLE
#2 @JOCKBU

27. ASSEMBLE THE RIGHT SKILLS#2 Photo: Marvel Studios

28. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
#2 @JOCKBU
Photo: Paul Downey

29. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
EMPOWERMENT = TRUST
#2 @JOCKBU

30. CULTURE IS REALLY, REALLY IMPORTANT#2 Photo: MOJ Digital

31. TRANSFORM
FROM THE TOP
DOWN ...
# @JOCKBU

32. @JOCKBU
Photo: Mind The Product
A government minister should
look at the alpha and say:
“I want one of those”.
There was no way we’d get
permission for the real thing
unless the customer had that
reaction.
TOM LOOSEMORE
DIGITAL SERVICES DIRECTOR,
THE CO-OPERATIVE

33. A TRACK RECORD EARNS TRUST#3 Photo: Leon Neal / AFP

34. #3 Photo: MOJ Digital

35. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
... AND FROM
THE BOTTOM UP
#3 @JOCKBU

36. SHOW,
DON’T TELL
# @JOCKBU

37. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK @JOCKBU
WE LEARN FROM OUR PEERS
#4

38. ALEX PENTLAND
PROFESSOR AND DATA SCIENTIST, MIT
Photo: MIT
If you see lots of people
experimenting with an idea –
people with whom you have
strong social ties – there is a
high likelihood you’ll adopt
that behaviour.

39. LEISA REICHELT
HEAD OF RESEARCH,
DTO AUSTRALIA
Photo: Mind The Product
We don’t really
value talking
about what we’re
going to do.
We value showing
what we’ve done.

40. SHOW THE THING#4 Photo: Jock Busuttil

42. THE POWER OF SITTING TOGETHER#4

45. IMPROVE
CONTINUOUSLY
# @JOCKBU

46. LEARN AND ITERATE#5 Credit: MOJ Digital

47. RETROSPECTIVES#5 Photo: Paul Downey

48. PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK
HOW TO CHANGE
@JOCKBU
1. PUT USER NEEDS FIRST
2. BUILD AN EMPOWERED TEAM
3. TRANSFORM FROM THE TOP DOWN
4. SHOW, DON’T TELL
5. IMPROVE CONTINUOUSLY

49. Go and build digital
services so good, people
prefer to use them

50. THANKS!
INTERIM PRODUCT MANAGEMENT
WWW: productpeo.pl
BLOG: imanageproducts.uk
@jockbu bit.ly/jockbook