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How to become a Happy (German) Digital Publisher in 29 easy steps
1. Online Publishers Association, 22 June 2012
How to become a
Happy (German) Digital Publisher
in 29 easy steps
Jochen Wegner . jochen@wegner.io . http://wegner.io . 6/2012
2. 1. Stop waiting for the next big thing*.
* The Web, Display, Search, Local, Social, Mobile, Tablets, Paid, girls pinning pictures
3. 2. Embrace complexity*.
*Since there is no next big thing, you will have to deal with many small things to be successful.
4. 3. Pick your battle*.
*Don‘t fight too much against: Google, the sheere mechanics of the internet, your users, your publishing house, other digital outlets, copyright infringers
5. 4. Thou shalt not lie*.
*Especially in the course of the battles listed in 3.
7. 6. Fix your organization*.
*In 9 of 10 cases we see, digital business fails due to trivial organizational issues. Simply put: if there is no real digital management, there may be no
serious digital business.
9. 8. Fail*.
* Establish a culture of failure. Your product and IT people should have the feeling that they don‘t loose their face if they fail from time to time.