6. TOF:
Career
site
metrics
Apply
compleNons
are
similar
to
a
purchase
made
on
a
shopping
website.
What
can
I
do
to
increase/decrease
applies?
1
3
6745
5396
4047
75%
7. AcNon
Items
1.
Adjust
your
apply
form
– Have
too
many
poor
candidates
applying?
Add
more
fields
and
qualifying/knock
out
quesNons.
– Have
too
few
candidates
compleNng
applies?
Reduce
the
number
of
required
fields
to
lower
the
barrier
to
apply.
8. AcNon
Items
2.
Rethink
Job
DescripNons
– Write
headers
that
will
grab
abenNon
and
convert
browsers
into
applicants
– Keep
candidates
who
are
browsing
on
mobile
devices
in
mind-‐
they
are
increasingly
consuming
your
content
and
you
don’t
want
a
challenging
impression.