Don't miss this informative Summit'15 session breakout deck presented by Appcast.io - NYC, April 22, 2015

1. TRANSFORM YOUR
RECRUITING STRATEGY THROUGH
THE POWER OF NUMBERS
Christian Forman
Appcast.io, Founder & CEO

2. About me
• 20 years building recruiting technology
(AIRS, The RightThing, StartWire, &
Appcast.io).
• Spoken at 200+ industry events and
conferences.
• Part of the team that has won the HR Tech
‘Product Of The Year’ on 3 different
occasions.

3. Quantifying the ‘application’ funnel
• Multi-year, large scale research project.
• Analyzed click-to-apply ratios for
500,000 applications.
• Every major applicant tracking system;
mobile & desktop.
• 16 major industries.

4. Application
Length
Device Platform
3 ‘structural’ issues impact the funnel

5. More questions…more drop off
10.60%
7.51%
5.68%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
1-25 26-50 50+
CTA %
Click-To-Apply (CTA):
The percentage of job seekers who click to view a
job and actually go on to complete an
application.
# of Questions

6. ‘Apply time’ is the biggest driver
12.47%
6.97%
3.61%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
1-5 6-15 15+
# of Minutes
CTA %

7. Device is a game changer
Difference
Banking 20% 3% 650%
Food Service 13% 2% 430%
Healthcare 9% 2% 417%
Technology 19% 1% 2209%

8. We’ve paved the goat path

9. So what?
A better candidate
experience saves money.

10. Shorter applications = lower costs.
$4.01
$7.17
$13.85
$-­‐
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
1-­‐5
6-­‐15
15+
# of Minutes

11. Better mobile = lower costs.
Good Mobile Bad Mobile
$0.50 CPC $0.50 CPC
13% CTA 2% CTA
$3.85 CPA $25.00 CPA
= =

12. Jobvite = lower costs.
Jobvite
7.46%
$6.71
Leading
Mid
Market
ATS
6.74%
$7.42
Leading
Mid
Market
ATS
6.36%
$7.86
Leading
ERP
6.36%
$7.86
Leading
Large
Market
ATS
5.65%
$8.85
Leading
Large
Market
ATS
5.34%
$9.37
Leading
ERP
5.22%
$9.58
Leading
TransportaBon
ATS
4.84%
$10.32
Leading
Large
Market
ATS
2.76%
$18.09
Leading
HealthCare
ATS
2.48%
$20.18
CTA eCPA

13. • Pay-per-applicant job ad exchange.
• Only sponsor jobs that need
applicants
• Pay-per-applicant, not on the click
or posting
• Millions of job seekers from
thousands of sites
• Proven quality
The source of our data.

14. 150 clients in 15 months
Transportation Banking & Business
Retail &
Consumer HealthCare Technology

15. Thank you!