This is the workshop that is used to show students how to attract an employer using social media

3. Social Media Footprint
What Does it Mean

5. Social Media Can Work For You
And Against You
• Google Yourself.. others will be googling you
• Review privacy settings
• Untag yourself
• Get friends to untag you
• Remove all wild party photos
• Remove yourself from groups like “I hate Lady Ga
Ga”
• Be careful of what you say

6. 8 OUT OF 10 Employers are looking
online for candidates

7. Top Reasons Employers reject candidates
Inappropriate photographs
Hosting content about Drug abuse
Hosting content about alcohol abuse
A unsatisfactory page liking
Bad mouthing previous employer, co worker or
clients
Even your friends can go for or against you

8. How can YOU use
Social Media to get in
front of Employers?

9. 833 million users
INCLUDING EMPLOYERS

11. • Make sure your profile has plenty of
professional information
• A good profile picture
• Positive upbeat Status updates
• Join groups and pages
• Establish expertise by sharing links
• Link back to your blog,website,C.V
• Use Notes to deliver good content
• Don’t be boring keep it social
• Try FB ads

12. Be clever with Twitter

13. • Use Keywords in your Bio
• Use a link in your Bio to a Blog or an
online profile
• Catchy Twitter names Mix profession &
personality ie MarketingMike MDPhil
HaircutKim
• @TweetMyJobs @jobhopjulie
@TwitJobSearch #jobsearch #jobs
#careers Industry Topics #
• Use Tweetdeck/hootsuite/followerwonk
• Use lists for recruiters/employers
• Become part of a talent community

14. What is a Talent community ?
Talent pool =old
Employers are thinking
NEW = Talent communities

15. • Make sure your Profile has plenty of
“keywords”
• Get recommendations
• Upload slideshare presentations
• Join groups in your desired profession
• Answer questions to establish your
expertise
• Target companies
• Add your skills
• Add your blog

16. • Great for attracting Employers
• Showcase your knowledge
• Guest Blog
• “Keyword Rich”
• Put links to your Blog from other platforms
• Availability for Employers to leave
comments

17. http://www.mikewhite.co.uk/
Put your Blog address as a contact detail (your Blog speaks a thousand
words more than what a 2 page CV can)
Post images on your blog..of your graphic designs, photography,
animations, creations, architecture plans etc
Post videos on your Blog
Blogging shows your determination
You are building a reputation

18. • Attract Employers to you
• “Keyword rich” Profile
• Hear of good jobs before others
• Check out employers
• Blog
• Everything in one place

19. • Good Keywords will help with SEO
• Google own YouTube making ranking easier
• Show your expertise
• Direct employers to your videos
• Link your video to your professional
Profile/s

20. • An online professional profile
• Ability to get Profile cards to give to
prospects
• Facility to ping your profile across the
social web
• Embed your link on your Blog
• Submit your profile page to Bing, Google &

23. • Great for Techies/socmed geeks
• Engineers biggest occupation
• Easy to connect with employers, no
gatekeepers
• Organise employers into circles
• Relevant status update to relevant circles

24. • Great place to show case presentations
• Be seen as the expert
• Capture leads if you upgrade
• Upload your presentation/s to Linkedin

25. • Career networking on Facebook
• See who’s linked to what company
• Get recommendations
• Get Top Inside Connections

31. Put Your Best Foot Forward

32. Now What
Chat with me on Twitter @jobhopjulie