Building Products, not Apps
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The document discusses building products for people rather than apps with features. It emphasizes that products should solve users' problems ("jobs to be done") and getting the minimum viable product to users quickly. It provides an example of mapping out the steps needed to deliver monthly cat food to lazy cat owners. The key lessons are that products exist to help people, minimum viable products are important, and metrics should focus on how products help people.
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Building Products, not Apps
- 1. Building Products, not Apps
- 2. 9in each 10 new products end up falling
- 3. "whys" new Xproducts fail
- 4. "whys" new products fail X Target Market
- 5. "whys" new products fail X Target Market Lack of demand
- 6. "whys" new products fail X Target Market Lack of demandDevelop mobile first
- 7. "whys" new products fail X Target Market Lack of demandDevelop mobile first…
- 9. Why talk about Products, to devs?
- 12. Startups changed the market
- 14. Your Product ?
- 15. João Moura CTO at Palpiteros github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura
- 16. Apps are about Features Products are about People
- 19. How’d devs solve it?
- 22. “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt
- 23. People buy products to get jobs done
- 24. jobs to be done
- 25. jobs to be done ?
- 26. As a I want so that
- 27. As a I want so that #{type of user} #{some goal} #{some reason}
- 28. As a I want so that moderator create a room I invite friends
- 29. As a I want so that friend join a room post pics of cats
- 30. friend join a room post pics of cats User Action Result
- 31. (MVP) Minimum Viable Product
- 32. If Apple can launch a smartphone without Find or Cut-and- Paste, what can you cut out of your product requirements? Lance Glasser, former CTO KLA-Tencor
- 33. The first version of Gmail was literally written in a day Paul Bunchheit, Google / Friendfeed / Facebook
- 34. As a I want so that Cat owner cat food feed my cat
- 35. As a I want so that Lazy cat owner monthly food I don’t get out bed
- 37. Decision
- 38. WTH? Decision
- 39. WTH? Kind of cat? Decision
- 40. WTH? Kind of cat? Decision Plan
- 41. WTH? Kind of cat? Decision Plan Healthy
- 42. WTH? Kind of cat? Decision Plan Healthy Delivery
- 43. WTH? Kind of cat? Decision Plan Healthy Delivery Account
- 44. WTH? Kind of cat? Decision Plan Healthy Delivery Account Email
- 45. WTH? Kind of cat? Decision Plan Healthy Delivery Account Email Cat Food!
- 46. ?
- 48. Decision
- 49. WTH? Decision
- 50. WTH? Kind of cat? Decision
- 51. WTH? Kind of cat? Decision Plan
- 52. WTH? Kind of cat? Decision Plan Healthy
- 53. WTH? Kind of cat? Decision Plan Healthy Delivery
- 54. WTH? Kind of cat? Decision Plan Healthy Delivery Account
- 55. WTH? Kind of cat? Decision Plan Healthy Delivery Account Email
- 56. WTH? Kind of cat? Decision Plan Healthy Delivery Account Email Cat Food!
- 57. Decisão WTH? Plan Healthy Email Cat Food
- 58. WTH? Plan Healthy Email Monthly vegan cat food! $30 -> New York Why? BUY NOW!
- 61. Emoção
- 62. Emoção dopamine = emotional connection
- 67. Review
- 68. Review
- 69. Review 1. Products are about people
- 70. Review 1. Products are about people 2. Minimum Viable Product
- 71. Review 1. Products are about people 2. Minimum Viable Product 3. Metrics FTW!
- 72. Review 1. Products are about people 2. Minimum Viable Product 3. Metrics FTW! 4. Innovation + Emotion
- 74. Improve the football experience!
- 75. He are hiring jmoura@palpiteros.com
- 77. gioco.pro
- 78. João Moura CTO at Palpiteros github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura