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Managing stakeholder relations Joan Starr, @joan_starr California Digital Library
Managing stakeholder relations A stakeholder is… a person, group or authority who is involved in or may be affected by project activities (i.e. has a ‘stake’ in the project).
Managing stakeholder relations A stakeholder can… act against the project if his/her needs are not considered.
Managing stakeholder relations Low (or late) stakeholder involvement can lead to unpleasant surprises: Last-minute new requirements Political booby traps Foot-dragging during implementation
Managing stakeholder relations The solution: Regular communication Structured participation
Managing stakeholder relations Step 1: Identify the project’s stakeholders: Internal to your immediate organization Part of your larger community External constituencies
Managing stakeholder relations Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.
Managing stakeholder relations Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change. These are your primary stakeholders.
Managing stakeholder relations Step 3: Establish a plan for regular communication with the primary stakeholders.
Managing stakeholder relations Step 3: Establish a plan for regular communication with the primary stakeholders. The plan must: ,[object Object]
and be optimized for the capacities and circumstances of the primary stakeholders.,[object Object]
Regular conference calls and web presentations;
On-site visits and demonstrations.,[object Object]
Managing stakeholder relations Step 4: In your project plan, build in meaningful tasks that involve stakeholders.  For example: ,[object Object]

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