Take a look at how Synthetron social brainstorm helps to understand stakeholders’ collaborative insight , position on the change curve during different moments of a change process. The Change manager can easily engage many, to share their thinking in an unthreatening way via one hour online discussion and instantly grasp the essence of what they think and why. • The result in for the manager a deep insight what really matters so that he can adjust and accelerate his change process. • The result is for the participants a real engagement feeling of being a co-creator of the change process all along.

5. easy & engaging conversation Look at the Demo on www.synthetron.com Synthetron for engagement 2009 contact www.synthetron.com Over a Synthetron engagement levels are measurable – uplift is typically around 20% in the course of the discussion

7. Problem: strategy change: avoid risk of lack of alignment early on! Approach : telconf or film presentations for 3 different regions followed by instant Synthetron discussion feedback via teleconf follow up from leader with feedback on alignment, bottlenecks, accelerators, conditions, improvements. Impact: process helped accelerate alignment and report based on data collected helped to make plan more robust Problem : check alignment top 100 managers on strategic change program? Approach: 1 discussion with top 100 on sense of urgency, alignment , translation into action. Identify bottlenecks and accelerators/ improvement suggestions Impact: The outcome was richer and clearer than any classical interview round and generated new and actionable insights (all in 1 week) Problem : evaluate alignment of innovation team re plan Approach: 1 big discussion on enthusiasm, what is missing? what is impact of changed economic outlook? rationale for innovation agenda repositioning, suggestions for changes /action. Impact: increased team engagement and better awareness of challenges adaptation agenda Problem: proposed new corporate culture with changed mission and geographical focus prior to global conference of worldwide service division of large multinational Approach: value jam: online focus group discussions to identify motivators, irritations, hopes and fears within the current organisational structure Impact : clear insights into prevailing, missing and aspiration values for different managerial segments with changing path – global conference postponed Problem: how to engage all in global roll out of process redesign and SAP implementation Approach: systematic online discussion of plan by relevant stakeholder groups at three critical points:. 1. before launch with local management team, 2. after launch during implementation and 3. post-implementation review with stakeholder segments: (management, implementation team and shop floor). Impact : increased engagement of participants, clear insight into issues and levers how to improve, accelerate roll out, clear steer on effective communication style to activate local teams, benchmarking against other markets to motivate change some cases If you know what the troops are thinking, you can manage better If you engage them in your thinking, they will manage better Synthetron for engagement 2009 contact www.synthetron.com

8. Internal External Citizens panel Customers panel Associated Members round table Stakeholders consultation Conference participants brainstorm Top 100 Management employee Change agents Project team Teams interface Process owners Industry Service sector Service sector GO & NGO references Synthetron for engagement 2009 contact www.synthetron.com