This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.