“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.

1. designing enchanting experiences for brands
Ma cAi
MAKING
WITH
THINXMACHINE
PRESENTED BY @JOJOBICKLEY

2. 2
FROM SCIENCE FICTION TO
A WELL DESIGNED REALITY
MAKING MAGIC WITH Ai

3. 3
Ai + Internet of Things
MAKING MAGIC WITH Ai

4. 4
AI + INTERNET OF THINGS
2.5 QUINTILLIONzeta bytes of data daily has given us cognitive overload
Ai REFINING DATA INTO
ENCHANTING EXPERIENCES

5. 5
WHAT IS Ai?
PATTERN
RECOGNITION
MACHINE
LEARNING
PLATFORMS
NATURAL
LANGUAGE
PROCESSING
DATA
MINING
VISUAL
RECOGNITION
Ai-
OPTIMIZED
HARDWARE
DECISION
MANAGEMENT
ROBOTIC
PROCESS
AUTOMATION
VIRTUAL
AGENTS
ARTIFICIAL
INTELLIGENCE
AI + INTERNET OF THINGS

6. 6
In order to change an existing paradigm
you do not struggle to try and change the
problematic model. You create a new
model and make the old one obsolete. ”
“
- R. Buckminster Fuller

7. 7
360OF COMMUNICATIONS
365DAYS OF INTELLIGENT CONNECTION
<°
• CONSUMERS
• MASS TARGETING
• BUILDING AN IMAGE
• STORYTELLING
FROM TO • USERS / CUSTOMERS
• MASS INDIVIDUALIZATION
• BUILDING EXPERIENCES
• STORYDOING
THE PARADIGM SHIFT
IN STORYTELLING & BRAND
AI + INTERNET OF THINGS

8. 8
Ai IS THE
NEW Ui
VOICE
BRAIN
VISUAL
TOUCH

9. 9
AMAZON GO
MAKING MAGIC WITH AI
THE PHYSICAL SPACE IS
THE NEW DIGITAL INTERFACE
AI + INTERNET OF THINGS

10. 10
THE Ai
MARKET
PLAYERS
AI + INTERNET OF THINGS

11. 11
INTELLIGENT
CREATIVITY
MAKING MAGIC WITH Ai

12. 12
ENCHANTING
EXPERIENCES
MAKING MAGIC WITH Ai
there is a unique dialog
between fiction and invention

13. 13
AMAZON GO & ECHO ADS
MAKING MAGIC WITH AI

14. 14
ECHO ADS
MAKING MAGIC WITH AI
MAKING MAGIC WITH Ai

15. 15
ECHO SHOW
MAKING MAGIC WITH AI

16. 16
MAKING MAGIC WITH Ai
DESIGNING
DIMENSIONAL
AWARENESS

17. 17
MAKING MAGIC WITH AI
DESIGNING
GOAL-SYNCED
PRODUCTS

18. 18
SELF
SOCIALIZING
MAKING MAGIC WITH Ai

19. 19
ONSTAR GO
An industry-first Cognitive
Mobility Platform
IBM & GM create a data-driven operating system
that injects human wisdom into the driver and
passenger experience. OnStar Go provides the
driver with a trusted co-pilot in the car that
transforms time on the move.

20. 20 20

21. 21 21*ALL MERCHANTS, BRANDS AND OFFERS FOR ILLUSTRATIVE PURPOSES ONLY.

22. 22
THE POWER
OF HEALING
MAKING MAGIC WITH Ai

23. 23
WATSON ONCOLOGY
+ SLOAN KETTERING
MAKING MAGIC WITH Ai

24. 24
MAKING MAGIC WITH Ai
MAGIC
MIRROR

25. 25
MAKING MAGIC WITH Ai

26. IBM
Interactive
Experience
MAKING MAGIC WITH AI
REGENERATIVE
HEALING FACTOR

27. IBM
Interactive
Experience
27
#IoT
MAKING MAGIC WITH Ai
REGENERATIVE
HEALING FACTOR

28. IBM
Interactive
Experience
MAKING MAGIC WITH Ai
TRUE
FORM

29. IBM
Interactive
Experience
29
#IoT
#Magic
TRUE
FORM
MAKING MAGIC WITH Ai

30. IBM
Interactive
Experience
30
MAGIC
BAG
MAKING MAGIC WITH Ai

31. IBM
Interactive
Experience
MAGIC
BAG
MAKING MAGIC WITH Ai

32. 32
GOOD DESIGN
IS GOOD BUSINESS
MAKING MAGIC WITH AI
2
X
GROSS
PROFIT
GROWTH 3.4NET
INCOME
GROWTH
X
2.4STOCK
PRICE
GROWTH
X
THREE YEAR PERIOD
*SOURCE: 2016 IBM IBV

33. 33
62
MAKING MAGIC WITH AI
%
SHIFTING TO CUSTOMER
EXPERIENCE INNOVATION
*SOURCE: 2017 GARTNER CUSTOMER EXPERIENCE REPORT
ECONOMIST INTELLIGENCE UNIT SURVEY, 2016
Achieving personalization at scale
is the biggest and most important
challenge for us to get right.
”
“
- Kristin Lemkau, CMO, JPMorgan Chase
SHIFTING
MARKETING SPEND

34. 34
MARKET MAKING
OPPORTUNITY
MAKING INVENTION AND INNOVATION A

35. 35
ESTIMATED NUMBER OF GLOBAL
CONNECTED VEHICLES
2016 2017 2018 2019 2020
21M
33M
48M
64M
83M
CONNECTED
LEADERS
BMW
GENERAL MOTORS
FORD
HONDA
TOYOTA
TESLA
CONNECTED CARS
MARKET HAS REACHED SCALE

36. 36
24 MILLION
AMAZON ECHOS DEVICES
8.2 MILLION
GOOGLE HOME DEVICES
AI + INTERNET OF THINGS
CONNECTED HOME
DEVICE GROWTH

37. 37
180 MILLION
HOMEKIT ENABLED DEVICES
SHIPPING ANNUALLY BY 2020
CONNECTED HOME
DEVICE GROWTH
AI + INTERNET OF THINGS
APPLE HOMEPOD DEC 2017

38. 38
$47.2 BILLION
THE SMART APPLIANCE MARKET BY 2020
AI + INTERNET OF THINGS
CONNECTED HOME
DEVICE GROWTH

39. 39
AI + INTERNET OF THINGS
CONNECTED HOME
DEVICE GROWTH

40. 40
The best way to predict
the future is to design it. ”
“
- R. Buckminster Fuller

41. 41
Is your current brand strategy bold enough?
Can you lead this tech driven storytelling renaissance?
How will you keep from missing this moment?

42. 42
Q&A@thinxbot@jojobickley