InfoMgmt Assignment 1- Real Groovy Situation Analysis

1. Current Situation Assessment InfoMgmt 191 – Assignment 1 Joana Villaflor 4949280

2. Real Groovy’s sales are currently in decline. Chris Hart - Owner

3. Why

4. Technological advancements

5. Technology has meant people don’t feel the need to buy CDs as music is more easily obtained through...

6. Burning/Copying CDs = Cheap

7. LEGAL Downloading = Cheaper still

8. ILLEGAL downloading = Free

9. Competition

10. Bigger retail companies...

11. are able to drive their prices way down…

12. and reach more people through their many stores ...

13. whereas Real Groovy only has four locations.

14. Competitive Edge

15. Their deep catalogue ,…

16. unique (new or second-hand) products... CDs DVDs Vinyl Games Books Apparel

17. and services gives reason for people to come back for more . Online Buying DVD Trading Ticket Box Office Published Magazine

18. Recommendation

19. Market their products and services through... Radio

20. Television

21. or by any means necessary…

22. ...to reel new customers in.

23. Real groovy has to keep up with the changes to survive, if not...